VP, Global Social Media Strategy & Growth

Disney Experiences; Glendale (CA); On-site; USD 215,000 - 288,000; Full time

Job summary

Disney Experiences in Glendale, CA and Bay Lake, FL seeks a Vice President, Social Media to lead strategy and execution across the segment. This role partners with marketing leaders to shape social storytelling, audience growth, and revenue through disruptive, authentic content.

You will manage a senior team, set enterprise-wide KPIs, oversee agency partners, and drive transformation across a global, matrixed organization, ensuring brand integrity, speed, and measurable impact.

Qualifications

• Extensive senior-level experience leading digital, social, or consumer marketing in a large org.
• Proven ability to advise senior leaders and shape enterprise priorities.
• Experience building and guiding high-performing, matrixed teams.

Responsibilities

• Set social strategy, operating model, and governance for Disney Experiences.
• Lead platform-native creative approaches and alignment with business priorities.
• Drive audience growth, engagement, and monetization across platforms.
• Oversee agency partnerships, vendors, and performance reporting.

Skills

Executive leadership

Social media strategy

Cross-functional leadership

Digital marketing

Strategic advisory

Job description

Disney Experiences in Glendale, CA and Bay Lake, FL seeks a Vice President, Social Media to lead strategy and execution across the segment. This role partners with marketing leaders to shape social storytelling, audience growth, and revenue through disruptive, authentic content.

You will manage a senior team, set enterprise-wide KPIs, oversee agency partners, and drive transformation across a global, matrixed organization, ensuring brand integrity, speed, and measurable impact.