VP, Social Media – Global Experiences & Fandom Growth

1001 Walt Disney Parks and Resorts U.S., Inc.; Glendale (CA); On-site; USD 215,000 - 288,000; Full time

Job summary

The Walt Disney Company is seeking a Vice President, Social Media to lead the vision, strategy, operating model, and execution of social media across Disney Experiences. This executive will partner with senior business and marketing leaders to shape how Disney Experiences speaks on social platforms with authentic storytelling and scale.

The role oversees a high-performing team, governance, and capabilities, driving engagement, fandom, and revenue while collaborating with platforms, creators, and

Qualifications

• Extensive senior-level experience leading digital, social, integrated, or consumer marketing within a complex, consumer-facing organization.

Responsibilities

• Set the social vision, strategic framework, and operating principles for Disney Experiences, ensuring consistency while enabling market-level relevance and business-specific execution.
• Define and evolve the Disney Experiences social media strategy and voice, aligning priorities across multiple businesses, audiences, platforms, and growth objectives.
• Lead platform-specific and audience-first strategies that drive engagement, community growth, cultural relevance, and measurable business impact.
• Leverage audience insights, performance data, competitive intelligence, and cultural trends to inform strategic priorities and investment decisions.
• Connect Disney Experiences to cultural moments in ways that strengthen brand affinity, deepen fandom, and keep the segment top of mind with diverse global audiences.
• Serve as an executive thought leader in the social space, building senior-level relationships with platforms and identifying emerging tools, features, and capabilities that advance the business.
• Develop strategies that grow, nurture, and activate Disney Experiences fandom across communities, platforms, and audiences.
• Partner with senior business and marketing leaders to translate segment, franchise, and business priorities into compelling social strategies and platform-native creative approaches.
• Provide executive oversight of content strategy, production models, and agency partnerships to ensure creative excellence, brand integrity, speed, and scalability.
• Champion bold, breakthrough, disruptive ideas that push the boundaries of social storytelling and elevate how Disney Experiences connects with fans and consumers.

Job description

The Walt Disney Company is seeking a Vice President, Social Media to lead the vision, strategy, operating model, and execution of social media across Disney Experiences. This executive will partner with senior business and marketing leaders to shape how Disney Experiences speaks on social platforms with authentic storytelling and scale.

The role oversees a high-performing team, governance, and capabilities, driving engagement, fandom, and revenue while collaborating with platforms, creators, and