Vice President, Social Media Strategy & Growth

Disney Cruise Line - The Walt Disney Company; Glendale (CA); On-site; Confidential; Full time

Job summary

The Walt Disney Company in Glendale, CA is seeking a Vice President, Social Media to lead the vision, strategy, and execution of social across Disney Experiences. You will partner with business and marketing leaders to shape a bold, enterprise-wide social agenda and drive measurable impact.

You will manage a high-performing team, influence cross-functional priorities, and steward governance that scales social storytelling, audience growth, and revenue across global platforms.

Qualifications

• Extensive experience leading social and digital marketing across a large, multi-brand organization.
• Proven ability to drive strategy from vision to execution with executive partners.
• Experience shaping platform-native storytelling and audience growth.
• Strong leadership, governance, and cross-functional collaboration.

Responsibilities

• Set the social vision and operating principles for Disney Experiences.
• Define and evolve social strategy across platforms and businesses.
• Lead platform-specific strategies that drive engagement and business impact.
• Oversee content strategy, production models, and agency partnerships.
• Build and lead a high-performing cross-functional team.

Skills

Senior marketing leadership

Executive presence

Social/digital strategy

Global/matrixed organization

Job description

The Walt Disney Company in Glendale, CA is seeking a Vice President, Social Media to lead the vision, strategy, and execution of social across Disney Experiences. You will partner with business and marketing leaders to shape a bold, enterprise-wide social agenda and drive measurable impact.

You will manage a high-performing team, influence cross-functional priorities, and steward governance that scales social storytelling, audience growth, and revenue across global platforms.