VP, Global Social Media Strategy & Growth

The Walt Disney Company; Glendale (CA); On-site; USD 215,000 - 288,000; Full time

Job summary

The Walt Disney Company is seeking an strategic, enterprise-minded Vice President, Social Media to lead the vision, strategy, operating model, and execution of social media across Disney Experiences. This role partners with senior leaders to drive authentic storytelling, audience growth, and measurable business impact.

You will oversee a high-performing team within a global, matrixed organization, shaping governance, platforms, and content strategy to strengthen fandom, brand equity, and revenue

Qualifications

• Extensive senior-level experience leading digital, social, integrated, or consumer marketing within a complex organization.
• Proven track record as a strategic advisor to senior business and marketing leaders.
• Experience building and developing senior leaders and operating models in a global matrixed environment.
• Deep expertise in social/digital ecosystems, platform strategy, and audience development.

Responsibilities

• Set enterprise social vision, strategy, and operating principles for Disney Experiences.
• Define and evolve social strategy and voice across multiple businesses, audiences, and platforms.
• Lead platform-specific and audience-first strategies that drive engagement and measurable business impact.
• Drive partnerships with Growth, Analytics, and business teams to integrate social with consumer journeys.
• Oversee governance, editorial strategy, and agency partnerships to ensure execution quality and brand integrity.

Skills

Executive leadership

Social strategy

Cross-functional partnership

Digital marketing

Transformation in matrixed org

Brand governance

Audience development

Analytics

Content strategy

Platform strategy

Job description

The Walt Disney Company is seeking an strategic, enterprise-minded Vice President, Social Media to lead the vision, strategy, operating model, and execution of social media across Disney Experiences. This role partners with senior leaders to drive authentic storytelling, audience growth, and measurable business impact.

You will oversee a high-performing team within a global, matrixed organization, shaping governance, platforms, and content strategy to strengthen fandom, brand equity, and revenue