VP Global Marketing — AI-Driven Growth & Brand Leader

Instem-; Boston (MA); Hybrid; USD 220.000 - 420.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Remote/home working with allowance

Hybrid work (2 days in office)

Medical, dental, vision, life and long

Short/long term disability

401K with matching

Flexible Spending Account

Health Savings Account

Vacation and holidays

Buy and sell scheme

Zusammenfassung

Instem is seeking a VP of Global Marketing to lead a SaaS-driven marketing function that accelerates growth for preclinical discovery and drug development solutions. You will architect strategy, messaging, pricing, and platform positioning across a global portfolio, while guiding a distributed team and partnering with Product, R&D, and Sales to optimize revenue.

You will own demand generation, customer advocacy, and brand leadership, harmonizing AI maturity with go-to-market execution.

Qualifikationen

• Proven track record leading global marketing teams.
• Experience in SaaS life sciences or pharma software.
• Strong background in AI-enabled marketing and analytics.

Aufgaben

• Define product narratives and pricing strategies across the portfolio.
• Lead a distributed global marketing team and drive demand generation.
• Build customer advocacy and market access strategies.
• Shape brand positioning and creative excellence across channels.
• Foster AI-driven engagement and robust monthly reporting.

Kenntnisse

Global marketing leadership

SaaS marketing

AI-enabled marketing

Demand generation

Ausbildung

Bachelor’s degree in marketing, life sciences, or related field

Tools

CRM / marketing automation

Analytics & BI tools

Jobbeschreibung

Instem is seeking a VP of Global Marketing to lead a SaaS-driven marketing function that accelerates growth for preclinical discovery and drug development solutions. You will architect strategy, messaging, pricing, and platform positioning across a global portfolio, while guiding a distributed team and partnering with Product, R&D, and Sales to optimize revenue.

You will own demand generation, customer advocacy, and brand leadership, harmonizing AI maturity with go-to-market execution.