Global Marketing Leader — AI-Driven Growth

Adlib Software, Inc.; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

Adlib Software is hiring a VP, Global Marketing to lead marketing across North America and Europe. You will own marketing-sourced pipeline for insurance, drive retention and expansion in the installed base, and build the North American demand engine on a proven European playbook.

You are data-driven, with a strong background in B2B software marketing, and will run an AI-powered marketing function across content, campaigns, outbound and operations to deliver measurable business impact.

Qualifications

• 10+ years in B2B software marketing with 5+ years leading teams.
• 5+ years of Insurance technology experience within carriers, MGAs, TPAs and ecosystems.
• Scaled marketing at a growth-stage company (e.g., ARR $15M–$40M); PE-backed experience preferred.
• Quantitative and data driven: owned a pipeline number; fluent in funnel math, attribution, unit economics, marketing automation and Salesforce.
• Hands-on with AI tools across marketing (Claude, Regie.ai); rebuilt workflows around them.
• A portfolio of creative work that produced pipeline in B2B marketing.
• Field and event-led demand generation experience.
• Experience marketing to an installed base across multiple industries.
• Led marketing across North America and Europe.

Responsibilities

• Own marketing-sourced pipeline, coverage and conversion targets for insurance, globally.
• Own marketing’s retention and expansion targets for customers outside insurance; support renewal and growth.
• Build North America demand engine, field- and event-led, replicating the European playbook.
• Test, measure and reallocate spend based on what converts.
• Run AI-powered marketing using the latest tools across content, campaigns, outbound and reporting.
• Provide distinctive creative ideas for campaigns, events and content to strengthen Adlib/Paperbox brands.
• Lead global brand transition to an insurance-led, agentic company and unify brand architecture.
• Steward messaging across regions, channels and sales enablement; ensure consistent execution.

Skills

B2B software marketing

Marketing leadership

Data-driven marketing

AI marketing tools

Salesforce

Marketing automation

Demand generation

Insurance technology

Campaign measurement

Tools

Salesforce

Claude

Regie.ai

Job description

Adlib Software is hiring a VP, Global Marketing to lead marketing across North America and Europe. You will own marketing-sourced pipeline for insurance, drive retention and expansion in the installed base, and build the North American demand engine on a proven European playbook.

You are data-driven, with a strong background in B2B software marketing, and will run an AI-powered marketing function across content, campaigns, outbound and operations to deliver measurable business impact.