VP, Measurement & Data Innovation

IAB; New York (NY); On-site; USD 250,000 - 380,000; Full time

Job summary

The Interactive Advertising Bureau (IAB) seeks a strategic, future-oriented Vice President to lead Measurement, Addressability & Data. The role guides attribution, cross-channel measurement, reporting, and industry standards as advertising evolves with AI, privacy, and new consumer interfaces.

The VP will steer the Measurement Center, convene councils, and translate market complexity into clear priorities and practical progress, shaping the industry's measurement future.

Qualifications

• 10+ years in advertising/measurement/data governance or related fields.
• Proven ability to lead cross-functional teams and industry-wide initiatives.
• Strong understanding of attribution, MMM, identity, privacy, and cross-platform measurement.

Responsibilities

• Set the strategic direction for data, measurement, addressability, privacy, identity, and AI-enabled media.
• Lead the Measurement Center and member councils to drive actionable industry outputs.
• Develop frameworks, guidance, and playbooks for emerging measurement challenges.
• Influence policy and standards with industry bodies and stakeholders.
• Manage budgets, sponsorships, and resources to sustain high-value outputs.

Skills

Strategic leadership

Industry convener

AI governance

Job description

The Interactive Advertising Bureau (IAB) seeks a strategic, future-oriented Vice President to lead Measurement, Addressability & Data. The role guides attribution, cross-channel measurement, reporting, and industry standards as advertising evolves with AI, privacy, and new consumer interfaces.

The VP will steer the Measurement Center, convene councils, and translate market complexity into clear priorities and practical progress, shaping the industry's measurement future.