VP, Exhibits Growth & Strategic Partnerships

Freeman Company; Texas; Hybrid; USD 180,000 - 250,000; Full time

Benefits offered by this job

Tuition Reimbursement

Life Insurance

Retirement Match

Paid Time Off

Job summary

Sparks is seeking a VP, Business Development – Exhibits to lead a team selling and managing high-profile experiential exhibit programs for major brands. The role sets strategy, drives revenue, retention, and profit targets while overseeing budgets, pipeline, and proposals.

The position supports the Account Direction team with a hybrid in-office/show-site schedule 2–3 days per week. Dallas, TX-area preferred; travel up to 25% is required.

Qualifications

• Bachelor's degree from a four-year college or university required.
• 10+ years related sales/account management experience, incl. 5+ years in sales leadership.
• Track record leading a team to $15M+ in profitable revenue.
• Experience selling/managing experiential exhibit, trade show, or large-market event programs.
• Strong customer service, coaching, and organizational skills.
• Willingness to travel.

Responsibilities

• Lead the team's pursuit and management of profitable exhibit revenue opportunities.
• Set and execute short- and long-term sales strategy for the exhibits portfolio.
• Serve as lead on major/strategic accounts, partnering directly with clients.
• Run regular sales and pipeline-review meetings.
• Collaborate consistently with creative, fabrication, and operations leadership.
• Grow pipeline through net-new logos and expansion within the exhibit portfolio.
• Identify cross-sell opportunities across Sparks' broader portfolio (events, activations, retail).
• Build account/territory growth strategies with Account Directors and Business Developers.
• Review proposals to confirm pricing aligns with scope and margin targets.
• Track competitive landscape and market trends in experiential/trade show exhibits.
• Maintain strong senior-level client relationships supporting growth and renewal.
• Align client solutions to objectives, budget, and brand with Creative, Strategy, and Fabrication.
• Ensure smooth sale-to-delivery transitions and client satisfaction.
• Support major proposals, pricing strategy, and client presentations.
• Set and meet sales/profit goals for the exhibit portfolio.
• Maintain accurate account-level budgets.
• Manage team operating budget.
• Manage, coach, and develop Account Directors and Business Developers.
• Set and track individual revenue, retention, and profit goals.
• Deliver training on portfolio knowledge, sales technique, and account management.
• Oversee account assignment, workload balance, and succession planning.
• Maintain Salesforce data integrity across the team.
• Report monthly on pipeline, new business, renewals, and at-risk accounts.
• Report on program execution and financials (budgets, job costs, margin).
• Represent Sparks at industry events (national/local); participate in industry orgs.
• Other duties as assigned

Skills

Sales leadership

Account management

Strategic selling

Education

Bachelor's degree

10+ years in sales/account management

Team leadership experience

Experiential/exhibits or large events experience

Customer service/coaching skills

Tools

Salesforce

Job description

Sparks is seeking a VP, Business Development – Exhibits to lead a team selling and managing high-profile experiential exhibit programs for major brands. The role sets strategy, drives revenue, retention, and profit targets while overseeing budgets, pipeline, and proposals.

The position supports the Account Direction team with a hybrid in-office/show-site schedule 2–3 days per week. Dallas, TX-area preferred; travel up to 25% is required.