VP, Enterprise AI Marketing & Activation

State Street Corp; Boston (MA); On-site; USD 110,000 - 189,000; Full time

Benefits offered by this job

401K with company match

Insurance coverage: life/medical/dent/

Job summary

State Street Corp is seeking a Vice President, AI Marketing Strategy & Activation to develop and coordinate the go-to-market approach for our enterprise AI story. You will identify opportunities and collaborate with Corporate Communications, Brand, Digital Marketing and business-aligned teams to bring AI advances to life through campaigns and client stories.

The role emphasizes partnership and influence across Technology, Product and business lines, delivering a cohesive enterprise AI narrative

Qualifications

• 5+ years in B2B marketing or related field.
• Experience turning strategy into activation plans.
• Experience across marketing and communications with cross-functional teams.
• Excellent storytelling and writing skills.

Responsibilities

• Develop the Enterprise AI go-to-market approach, defining audiences, messages, channels and activation opportunities.
• Identify, prioritize and coordinate a strategic pipeline of paid, earned and owned opportunities for AI.
• Connect AI stories across Marketing, Corporate Communications, Thought Leadership, Brand, Events and Digital teams.
• Partner with senior stakeholders to align priorities, proof points and activation plans.
• Translate AI strategy into a focused marketing roadmap across businesses, regions and client segments.

Skills

B2B marketing

Go-to-market strategy

Integrated marketing

Strategic communications

Storytelling

Stakeholder management

Influencing skills

Cross-functional collaboration

Job description

State Street Corp is seeking a Vice President, AI Marketing Strategy & Activation to develop and coordinate the go-to-market approach for our enterprise AI story. You will identify opportunities and collaborate with Corporate Communications, Brand, Digital Marketing and business-aligned teams to bring AI advances to life through campaigns and client stories.

The role emphasizes partnership and influence across Technology, Product and business lines, delivering a cohesive enterprise AI narrative