VP, Earned Media Strategy & Brand Narratives

Weber Shandwick; Chicago (IL); On-site; USD 119,000 - 155,000; Full time

Job summary

Weber Shandwick in Chicago seeks a Vice President, Earned Media Strategy to lead earned media for top consumer brands and shape large-scale, integrated campaigns. You will build trusted media relationships and mentor teams across strategy, creative and accounts.

The ideal candidate excels at turning business goals into culturally resonant narratives, spanning traditional and emerging platforms, while staying ahead of media trends and pop culture moments.

Qualifications

• 8+ years in public relations or communications leading earned media for major consumer brands.
• Strong track record of top-tier media placements across lifestyle, business, entertainment and pop culture.
• Subject matter expertise in CPG, food & beverage, lifestyle, and entertainment.
• Experience managing campaigns with celebrities, thought leadership, product launches, and partnerships.
• Proven ability to mentor talent and manage multiple fast-paced projects.

Responsibilities

• Lead the development of integrated campaigns with strategy, creative and account leads.
• Oversee earned media campaigns for large-scale consumer clients across formats.
• Build and maintain relationships with top-tier national, regional and digital outlets.
• Craft narratives that tap into food, lifestyle and pop culture trends.
• Ensure campaigns align with broader marketing and brand goals.
• Present strategic plans and results in client meetings and pitches.
• Counsel senior clients on media strategy, positioning, and media training.
• Manage resources, timelines, and deliverables with precision.
• Develop POVs on the evolving earned media landscape and share across the network.

Skills

Public relations

Earned media strategy

Media relationships

Leadership

Client service

Presentation skills

Cross-functional collaboration

Media training

Job description

Weber Shandwick in Chicago seeks a Vice President, Earned Media Strategy to lead earned media for top consumer brands and shape large-scale, integrated campaigns. You will build trusted media relationships and mentor teams across strategy, creative and accounts.

The ideal candidate excels at turning business goals into culturally resonant narratives, spanning traditional and emerging platforms, while staying ahead of media trends and pop culture moments.