VP/Director, TikTok Shop & Social Commerce

Digitas North America; New York (NY); On-site; USD 129,000 - 207,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Parental leave

Family care assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas North America is seeking an accomplished VP/Director of Social Commerce to lead day-to-day execution and performance of social commerce programs, especially across TikTok Shop, for key client accounts.

The role requires translating strategy into action, driving engagement, conversion, and sales objectives, and partnering with strategy, media, analytics, and creator teams in a fast-paced, matrixed agency environment.

Qualifications

• 8+ years of experience in social commerce, influence, e-commerce, digital media, or related fields.
• Strong understanding of the social commerce ecosystem, particularly TikTok Shop.
• Experience in an agency, holding company, platform, or matrixed environment preferred.
• Strong project management and organizational skills.
• Excellent written, verbal, and communication skills.
• Comfortable navigating fast-paced environments with evolving priorities and tight timelines.
• Strong analytical mindset with ability to interpret performance data.
• Proficiency in presentation development and storytelling.

Responsibilities

• Execute and scale social commerce strategies across platforms to drive engagement and sales.
• Manage day-to-day client relationships for social commerce accounts.
• Coordinate cross-functional execution with internal teams to ensure on-time delivery.
• Lead campaign execution for TikTok Shop and related platforms.
• Translate data into actionable recommendations for clients and internal teams.
• Create client-facing decks, reports, and strategic POVs with growth opportunities.
• Support promotional planning, launches, tentpole moments, and platform activations.
• Collaborate with platform reps and external partners to optimize programs.
• Develop scalable processes and workflows for social commerce programs.
• Manage multiple projects in a fast-paced agency setting.

Skills

Social commerce strategy

TikTok Shop expertise

Agency environment experience

Cross-functional collaboration

Project management

Analytical mindset

Presentation development

Communication skills

Job description

Digitas North America is seeking an accomplished VP/Director of Social Commerce to lead day-to-day execution and performance of social commerce programs, especially across TikTok Shop, for key client accounts.

The role requires translating strategy into action, driving engagement, conversion, and sales objectives, and partnering with strategy, media, analytics, and creator teams in a fast-paced, matrixed agency environment.