VP & Director, Strategic Planning & Brand Growth

Adelphi Group; New York (NY); Vor Ort; USD 160.000 - 230.000; Vollzeit

Zusammenfassung

Area23, an Omnicom agency in New York, is seeking a VP Director of Strategic Planning to lead brand strategy for complex accounts and drive growth.

You will mentor teams, oversee disease-state expertise, and shape strategic storytelling, with strong client management and pharma market insight.

This role requires 8+ years in brand strategy, a bachelor’s degree, and proficiency with research tools and presentation software; in-office presence is expected.

Qualifikationen

• 8+ years of brand strategy or market research experience in an agency setting.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Proficiency in Microsoft Office, Teams, research tools, and social media platforms.
• Excellent communication, strategic thinking, and analytical skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Strong understanding of pharma marketing and industry trends.
• Expertise in brand strategy, promotional strategy, and AI platform utilization.

Aufgaben

• Lead strategic planning for multiple accounts, driving autonomy and proficiency.
• Execute expert-level disease state, indications, customer needs, and science.
• Develop and mentor junior team members on brand strategy deliverables.
• Provide market research expertise, driving insight mining and ideation.
• Utilize planning tools, ensuring proper use in positioning, insight generation, and brief writing.
• Lead new business development, immersion insight gathering, storytelling, and strategy development.
• Facilitate complex client workshops and brainstorming sessions.
• Supervise and mentor Directors and Associate Directors, fostering career growth.
• Manage talent development, hiring, staffing, and performance management.

Kenntnisse

Brand Strategy

Client Management

Strategic Storytelling

Leadership

Market Research

Ausbildung

Bachelor's degree

Tools

Microsoft Office

Teams

SERMO

Datamonitor

Social Media

Jobbeschreibung

Area23, an Omnicom agency in New York, is seeking a VP Director of Strategic Planning to lead brand strategy for complex accounts and drive growth.

You will mentor teams, oversee disease-state expertise, and shape strategic storytelling, with strong client management and pharma market insight.

This role requires 8+ years in brand strategy, a bachelor’s degree, and proficiency with research tools and presentation software; in-office presence is expected.