VP, Director, Strategic Planning

Adelphi Group; New York (NY); On-site; USD 160,000 - 230,000; Full time

Job summary

Area23, an Omnicom agency in New York, is seeking a VP Director of Strategic Planning to lead brand strategy for complex accounts and drive growth.

You will mentor teams, oversee disease-state expertise, and shape strategic storytelling, with strong client management and pharma market insight.

This role requires 8+ years in brand strategy, a bachelor’s degree, and proficiency with research tools and presentation software; in-office presence is expected.

Qualifications

• 8+ years of brand strategy or market research experience in an agency setting.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• Proficiency in Microsoft Office, Teams, research tools, and social media platforms.
• Excellent communication, strategic thinking, and analytical skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Strong understanding of pharma marketing and industry trends.
• Expertise in brand strategy, promotional strategy, and AI platform utilization.

Responsibilities

• Lead strategic planning for multiple accounts, driving autonomy and proficiency.
• Execute expert-level disease state, indications, customer needs, and science.
• Develop and mentor junior team members on brand strategy deliverables.
• Provide market research expertise, driving insight mining and ideation.
• Utilize planning tools, ensuring proper use in positioning, insight generation, and brief writing.
• Lead new business development, immersion insight gathering, storytelling, and strategy development.
• Facilitate complex client workshops and brainstorming sessions.
• Supervise and mentor Directors and Associate Directors, fostering career growth.
• Manage talent development, hiring, staffing, and performance management.

Skills

Brand Strategy

Client Management

Strategic Storytelling

Leadership

Market Research

Education

Bachelor's degree

Tools

Microsoft Office

Teams

SERMO

Datamonitor

Social Media

Job description

Agency: Area23

Job Function: Strategy and Planning

Job Subfunction: Strategy

Job Description: VP DIRECTOR STRATEGIC PLANNING – AREA 23

ABOUT THE JOB

As Director, Strategic Planning - VP, you will serve as a seasoned brand strategist and client-facing leader, navigating complex accounts and driving growth. You’ll bring expertise in brand planning, client management, and collaboration, excelling in strategic storytelling and campaign development. You will lead talent development and departmental initiatives, shaping the future of our organization. By tapping into your knowledge of pharma compliance, market trends, and customer needs, you’ll be able to deliver results that truly make an impact.

A DAY IN THE LIFE

• Lead strategic planning for multiple accounts, driving autonomy and proficiency.
• Execute expert-level understanding of disease state, indications, customer needs, and science.
• Develop and mentor junior team members on brand strategy deliverables.
• Provide market research expertise, driving insight mining and ideation.
• Utilize planning tools, ensuring proper use in positioning, insight generation, and creative brief writing.
• Lead new business development, immersion insight gathering, storytelling, and strategy development.
• Facilitate complex client workshops and brainstorming sessions.
• Supervise and mentor Directors and Associate Directors, fostering career growth.
• Manage talent development, hiring, staffing, and performance management.

WHAT YOU WILL NEED

• Bachelor’s degree in Marketing, Advertising, Communications, or related field (preferred).
• 8+ years of brand strategy or market research experience in an agency setting (preferred).
• Proficiency in Microsoft Office, Teams, research tools (e.g., SERMO, Datamonitor), and social media platforms.
• Excellent communication, strategic thinking, and analytical skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Strong understanding of agency offerings, pharma marketing, and industry trends.
• Expertise in brand strategy, promotional strategy, and AI platform utilization.
• Curiosity, passion, and agility in a fast-paced environment.
• Collaborative mindset with ability to build strong relationships.
• Problem-solving, influence, and accountability skills to drive results.

$160,000-$230,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.