Senior Group Director, Strategy

Adelphi Group; New York (NY); On-site; USD 213,000 - 288,000; Full time

Job summary

Initiative in New York is seeking a Senior Group Strategy Director to shape the strategic direction brands take in communications to achieve business goals. You will translate goals into clear tasks for the team and lead with insight-driven, culturally informed strategies.

You will train and guide Strategy & Client teams, partner with Analytics and Design, and drive growth through innovative planning and strategic frameworks.

Qualifications

• Ability to think differently and drive new strategic approaches.
• Excellent written and verbal communication; strong storytelling.
• Interest in healthcare and understanding patient/doctor journeys.
• Experience collaborating with media planning teams.
• Experience mentoring junior strategy talent.
• Degree is not a prerequisite.

Responsibilities

• Translate client business goals into clear strategic directions.
• Maintain strong client relationships and understand business challenges.
• Lead teams to deliver best-in-class work and guide strategy development.
• Provide strategic input for plans internally and externally.
• Bring fresh thinking and cultural insights into the process.
• Develop and use cultural analytical tools to unlock growth.
• Collaborate with Analytics Strategy to shape research and POVs.
• Contribute to agency/client revenue through strategic output.

Skills

Think differently

Presentation & storytelling

Healthcare interest

Media planning collaboration

Mentoring junior strategists

15+ years integrated planning

Tools

MRI/Simmons

Mintel

WARC

Job description

Agency:

Initiative

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

Position Overview

As a Senior Group Strategy Director, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task.

You have a passion for people, brands and ideas and an innate, almost insatiable curiosity for culture in every sense. You believe that brands can & should mean in the world, and are driven by the desire to understand the changing world and people’s subsequent shifting motivations and behaviors.

The absolute focus for this role is the quality and creativity of the work. This requires the ability to identify, embrace & sell new thinking, and excellent presentation skills and leadership behaviors are essential to the job.

Equally, you are responsible for ensuring that the Strategy Teams’ work is rooted in genuine insight & business understanding, and are expected to work alongside all Strategists, providing on the ground training where necessary & helping manage them to develop new strategic approaches & frameworks in collaboration with the Analytics, Communications Design and Client teams.

Responsibilities

• Translate the client’s business goals into communications jobs that provide the team(s) with clear direction on the task they need to achieve

• Maintain excellent client relationships & truly understanding the clients’ key business and challenges

• Ensure the teams deliver best in class work as standard

• Proactively identify strategic issues before they potentially become real client problems, demonstrating strong analytical & strategic skills to help solve those problems

• Provide and/or guide strategic input for all plans, internally & externally

• Bring fresh thinking & inspiration into the Strategic Process, actively demonstrating how non-‘media’ inspiration can provide a springboard to better Strategic thinking

• Drive the development & usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth

• Work with the Strategy Directors to deliver executable, relevant, on brand platforms with the potential for fame/award entry

• Train, guide & assist the Strategy & Client teams in development and packaging of ideas

• Use qualitative & and quantitative research to develop applicable insights into the consumer connection with the brand

• Partner with Analytics Strategy team to develop POVs on research, understanding & measurement solutions, inputting into the development of cutting edge planning, research and reporting models required to compete & dominate in the marketplace

• Contribute to Agency/Client revenue opportunities via teams’ Strategic output

• Proactively work with all partners (vendors, academic institutions, creative consultancies) to unlock new growth opportunities for the client &/or the agency

• Participate in new business as required

Qualification - Required Skills

• Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape

• Excellent written and verbal communication skills, is an experienced presenter and storyteller

• An interest in healthcare and learning more about patient and doctor experience, and how communications can augment their journeys to care.

• Experience working in/collaborating with a media planning team (either internally or in a partner agency)

• Experience in managing and developing junior strategy talent

• Initiative does not require candidates have a college degree

Qualifications - Desired Skills

• Preferably 15+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)

• Has worked on a health or pharmaceutical client in the past

• Knowledge of key media tools such as MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC

$250,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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