VP, Digital Strategy — Nonprofit Growth (Remote)

RKD Group, Inc.; Oregon; Hybrid; USD 140,000 - 160,000; Full time

Job summary

RKD Group, a direct response marketing and advertising agency, seeks a VP, Digital Strategy to lead data-driven, insight-led digital programs for nationwide nonprofits. This role guides senior strategists and collaborates with cross-functional teams to deliver fundraising growth and audience engagement.

You will set strategic vision, oversee channel mix across email, SMS, paid media, and more, and present plans to clients and executives.

Qualifications

• Bachelor's degree required; master's preferred.
• 10+ years in digital marketing strategy with senior leadership experience.
• Deep knowledge of nonprofit fundraising, audience development, and cross-channel campaigns.

Responsibilities

• Lead strategic digital planning across campaigns to drive fundraising growth.
• Develop annual digital fundraising roadmaps and audience segmentation.
• Create strategy briefs and performance projections across channels.
• Present findings to C-level stakeholders and guide optimization.
• Collaborate cross-functionally to ensure ROI and strategy continuity.
• Drive test-and-learn culture and showcase case studies.

Skills

Digital strategy

Leadership

Fundraising strategy

Cross-channel integration

Analytics

Donor behavior

Education

Bachelor's degree

Master's degree preferred

Tools

Google Analytics

CRM tools

Fundraising platforms

Job description

RKD Group, a direct response marketing and advertising agency, seeks a VP, Digital Strategy to lead data-driven, insight-led digital programs for nationwide nonprofits. This role guides senior strategists and collaborates with cross-functional teams to deliver fundraising growth and audience engagement.

You will set strategic vision, oversee channel mix across email, SMS, paid media, and more, and present plans to clients and executives.