VP, Digital Strategy

RKD Group, Inc.; Oregon; Hybrid; USD 140,000 - 160,000; Full time

Job summary

RKD Group, a direct response marketing and advertising agency, seeks a VP, Digital Strategy to lead data-driven, insight-led digital programs for nationwide nonprofits. This role guides senior strategists and collaborates with cross-functional teams to deliver fundraising growth and audience engagement.

You will set strategic vision, oversee channel mix across email, SMS, paid media, and more, and present plans to clients and executives.

Qualifications

• Bachelor's degree required; master's preferred.
• 10+ years in digital marketing strategy with senior leadership experience.
• Deep knowledge of nonprofit fundraising, audience development, and cross-channel campaigns.

Responsibilities

• Lead strategic digital planning across campaigns to drive fundraising growth.
• Develop annual digital fundraising roadmaps and audience segmentation.
• Create strategy briefs and performance projections across channels.
• Present findings to C-level stakeholders and guide optimization.
• Collaborate cross-functionally to ensure ROI and strategy continuity.
• Drive test-and-learn culture and showcase case studies.

Skills

Digital strategy

Leadership

Fundraising strategy

Cross-channel integration

Analytics

Donor behavior

Education

Bachelor's degree

Master's degree preferred

Tools

Google Analytics

CRM tools

Fundraising platforms

Job description

A career that makes a difference! RKD Group, a direct response marketing and advertising agency, is seeking a VP, Digital Strategy to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.

The VP is a leader responsible for setting and guiding the strategic vision for digital marketing programs across the agency's custom program. This individual owns the development of data-driven, insight-led digital strategies that deliver fundraising growth, audience engagement, and innovation at scale for large, nationwide nonprofit organizations.

Leading a team of senior strategists and directors, the VP ensures that digital efforts align with client goals, channel performance, and market opportunity. This role works closely with cross-functional leaders across Digital Operations, Account Management, Creative, Analytics, and Media to ensure strategy is seamlessly executed and delivers measurable value.

The VP is a key contributor to the agency's overall growth and service evolution-bringing deep expertise in nonprofit fundraising, performance marketing, digital innovation, and omnichannel audience engagement.

Key Responsibilities:

Strategic Leadership & Vision

• Understand and lead the agency's digital strategic planning function, ensuring alignment with client missions and campaign performance goals.
• Establish best-in-class frameworks for campaign strategy development, audience planning, and channel selection.
• Stay ahead of industry trends, platform changes, and emerging technologies to evolve the agency's digital strategy offering.

Team Leadership & Development

• Lead, mentor, and scale a team of high-performing strategists and digital thinkers.
• Establish a culture of collaboration, insight-led planning, and creative problem-solving.
• Drive talent development and succession planning within the digital strategy discipline.

Client & Campaign Strategy

• Serve as the senior strategic lead on high-priority clients, developing annual digital fundraising roadmaps, audience segmentation strategies, and channel mix recommendations.
• Guide the creation of strategy briefs, strategic program plans, and performance projections across platforms (email, SMS, paid media, website, SEO, etc.).
• Present strategic plans, performance insights, and optimization recommendations to C-level client stakeholders.

Cross-Functional Integration

• Collaborate with Digital, Analytics, Media, Creative and Pod Delivery Managers to ensure execution aligns with strategic intent and drives ROI.
• Partner with digital leaders to ensure strategic continuity and effectiveness across all phases of the client relationship.
• Participate in strategic planning sessions, QBRs, and new business development initiatives.

Performance, Innovation & Optimization

• Leverage behavioral, transactional, and campaign performance data to inform strategic recommendations.
• Champion a test-and-learn culture, bringing innovative thinking into audience targeting, creative direction, donor journeys, and conversion optimization.
• Develop case studies and thought leadership that highlight strategic success and contribute to agency visibility, including webinars, blog posts, and participation in industry studies.

Other responsibilities may be assigned.

Qualifications:

• Bachelor's degree required; master's degree or equivalent experience in digital strategy, marketing, or nonprofit leadership preferred
• 10+ years of experience in digital marketing strategy, including senior leadership in an agency or nonprofit context
• Extensive knowledge of digital direct response fundraising, campaign planning, audience development, and cross-channel integration
• Strong experience with digital platforms, including email, SMS, paid social, search, programmatic, and content/web strategy
• Deep understanding of donor behavior, nonprofit verticals, and segmentation strategy
• Proven record of driving digital revenue growth and strategic innovation for clients
• Skilled in analytics platforms (e.g., Google Analytics), CRM tools, and fundraising platforms
• Exceptional leadership, communication, and team-building skills
• Willingness to work across verticals, including faith-based clients

Location: remote. Some travel required (25%).

Pay Range expected for the position: $140,000 - $160,000 annually.

(The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.)

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

No sponsorships available for this position.

RKD Group is an Equal Employment Opportunity employer.