VP, Digital Marketing Analytics — Strategy, Experimentation & Insights

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 180,000 - 250,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Vice President, Digital Marketing Analytics to lead quantitative research and experimentation, translating customer behavior and campaign performance into actionable insights.

You will build and coach a high-performing team, driving measurable marketing outcomes and responsible use of advanced analytics. You will partner across Marketing, Finance, Product, and Technology, shaping strategy and embedding rigorous analytics into decision-making while applying pragmatic

Qualifications

• Graduate or post-graduate degree in a quantitative discipline.
• 5+ years of hands-on analytics experience in banking strategic analytics.
• Hands-on proficiency with Python and SQL; experience with Tableau and Alteryx.
• Experience with Adobe Analytics (implementation, reporting, and insight generation).

Responsibilities

• Deliver effective quantitative problem solving and analytical research to support key digital marketing initiatives.
• Apply deep business understanding and advanced analytical techniques to drive research, experimentation, and measurable outcomes.
• Lead, mentor, hire, and develop a high-performing analytics team; promote scientific rigor, ethical AI, and continuous learning.
• Maintain a pragmatic approach to generative AI and large language models (LLMs) as complementary tools, prioritizing classical statistical methods for core measurement and optimization work.
• Partner with cross-functional teams to drive insights into action and deliver business impact.
• Design and implement scalable, reliable analytics processes to optimize business outcomes.
• Conduct extensive analysis of marketing performance, measurement configuration and settings, and customer behavior to improve channel strategies and optimization using advanced quantitative methods.
• Own and support strategic measurement initiatives, including effectiveness evaluation and profit and loss analysis; quantify statistical and practical significance.
• Solve unstructured business problems and develop deep-dive analyses of customer behavior using multiple analytics and statistical techniques.
• Conduct hypothesis testing and advanced experimental design (A/B and multivariate tests) to measure the impact and effectiveness of marketing strategies.

Skills

Python

SQL

Statistics

Econometrics

Experimentation

Causal inference

R

Communication

Generative AI

LLMs

Leadership

Education

Graduate degree in quantitative field

Tools

Tableau

Alteryx

Adobe Analytics

Confluence

AWS

Spark

EMR

Snowflake

Job description

JPMorgan Chase & Co. seeks a Vice President, Digital Marketing Analytics to lead quantitative research and experimentation, translating customer behavior and campaign performance into actionable insights.

You will build and coach a high-performing team, driving measurable marketing outcomes and responsible use of advanced analytics. You will partner across Marketing, Finance, Product, and Technology, shaping strategy and embedding rigorous analytics into decision-making while applying pragmatic