VP, Digital Marketing Analytics Leader

JPMorganChase; Wilmington (DE); On-site; USD 180,000 - 260,000; Full time

Job summary

JPMorganChase seeks a VP, Digital Marketing Analytics to lead quantitative research and experimentation, translating customer behavior and campaign performance into actionable insights. You will build team capability through coaching, hire, and enforce rigorous analytics standards and ethical AI practices.

You will steer measurement initiatives, design experiments, and optimize marketing performance using classical methods and prudent AI-enabled workflows.

Qualifications

• Graduate or post-graduate degree in a quantitative discipline (e.g., Computer Science, Statistics, Mathematics, Finance, Economics, Data Analytics, or ML).
• 5+ years of hands-on analytics experience in banking strategic analytics.
• Hands-on proficiency with Python and SQL; experience with visualization tools (Tableau) and analytics tools (Alteryx).
• Experience with Adobe Analytics (implementation, reporting, and insight generation).
• Strong statistical or econometric foundation with hands-on experimentation and measurement experience (A/B testing, causal inference).
• Strong analytics using SAS, Python, or R.
• Excellent communication skills to translate complex models to stakeholders.
• Exposure to enterprise AI enablement, LLM-assisted workflows, or analytics transformation programs.
• Ability to apply AI/generative AI to improve analysis, documentation, and workflows.

Responsibilities

• Deliver quantitative problem solving and analytical research to support digital marketing initiatives.
• Apply advanced analytical techniques to drive research, experimentation, and measurable outcomes.
• Lead and develop a high-performing analytics team with scientific rigor and ethical AI practices.
• Maintain pragmatic use of generative AI and LLMs alongside classical statistical methods.
• Partner with cross-functional teams to translate insights into actions and business impact.
• Design scalable, reliable analytics processes to optimize outcomes.
• Analyze marketing performance, measurement configuration, and customer behavior to improve channels.
• Own strategic measurement initiatives and assess statistical and practical significance.
• Conduct hypothesis testing and advanced experimental design to measure impact.

Skills

Python

SQL

Tableau

Alteryx

Adobe Analytics

Statistics/Econometrics

A/B Testing

Causal Inference

Communication

AI / LLM awareness

Supervised Learning

Education

Graduate or post-graduate degree in a quantitative discipline

Tools

Tableau

Alteryx

Adobe Analytics

AWS

Snowflake

Spark/EMR

Job description

JPMorganChase seeks a VP, Digital Marketing Analytics to lead quantitative research and experimentation, translating customer behavior and campaign performance into actionable insights. You will build team capability through coaching, hire, and enforce rigorous analytics standards and ethical AI practices.

You will steer measurement initiatives, design experiments, and optimize marketing performance using classical methods and prudent AI-enabled workflows.