VP, Digital Marketing

PragerU; Los Angeles (CA); On-site; USD 170,000 - 200,000; Full time

Job summary

PragerU is seeking a visionary VP of Digital Marketing to lead our social media strategy, grow our audience, and guide a 10+ person team. You will partner with the CMO to align social initiatives with broader marketing goals, while hands-on contributing to platform strategy and content development.

You will drive performance, stay ahead of platform changes, and elevate our brand across YouTube, Instagram, Facebook, X, LinkedIn, and emerging channels, with a focus on conservative media messaging

Qualifications

• 7-10+ years in marketing, with social media team management experience
• Hands-on social media across platforms
• Experience managing 7-10+ direct reports
• Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue) and web/mobile savviness
• Extensive knowledge of social media strategy
• Ability to initiate, vision and execute key marketing campaigns
• Excellent communication and project management skills
• Passion for the organization’s mission and understanding of presenters/talent and conservative media landscape

Responsibilities

• Lead a team of 10+ social media professionals, including coaching, performance reviews, and lifecycle management from recruitment
• Foster a high-performance, entrepreneurial culture aligned with PragerU
• Partner with the CMO to align social strategy with broader marketing goals
• Own and drive social media strategy across YouTube, Instagram, Facebook, X, LinkedIn, Spotify, TikTok, Rumble, and emerging channels
• Develop platform-specific content strategies to grow audience and engagement
• Stay ahead of platform changes and evolving best practices
• Identify new platforms, tools, and technologies to strengthen digital presence
• Collaborate with content producers and talent to develop multi-channel social content
• Maintain consistent brand voice and visual identity across channels
• Lead social-first campaigns supporting shows, launches, fundraising, and moments
• Set strategy and standards for community management and audience engagement
• Monitor performance, KPIs, and dashboards; report to CMO and leadership

Skills

Leadership

Social media strategy

Team management

Digital marketing

Brand/PR

Content ideation

Communication

Project management

Job description

Location

Los Angeles, CA (on-site)

VP, Digital Marketing

The VP, Digital Marketing will lead our social media strategy and oversee a team of 10+, reporting to the CMO. We're looking for a creative and efficient leader who knows how to build and motivate high-performing teams, but can also "do" the work and won't just delegate. The role is focused on growing our audience, shaping content and platform strategy, and driving performance across all major social platforms. This is a roll-up-your-sleeves, entrepreneurial organization from top to bottom, requiring both vision and execution.

Duties And Responsibilities

Leadership & Team Management

• Manage, mentor, and develop a team of 10+ social media professionals, including hands-on coaching, performance reviews, and full employee lifecycle management starting from recruitment
• Foster a collaborative, high-performance team culture consistent with the organization's entrepreneurial, roll-up-your-sleeves ethos
• Partner closely with the CMO to align social media strategy with broader marketing and organizational objectives

Social Media Strategy & Execution

• Own and drive the company's overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels
• Develop and execute platform-specific content strategies that grow audience, deepen engagement, and advance the company's mission of promoting American values through digital media and edu-tainment
• Stay ahead of platform algorithm changes, emerging trends, and best practices - proactively evolving strategy to maintain competitive advantage
• Identify, evaluate, and recommend new platforms, tools, and technologies to strengthen the company's digital presence

Content & Creative Collaboration

• Serve as the primary creative and strategic partner to content producers, creative teams, and talent/presenters in the development of multi-channel social content
• Establish and uphold consistent brand voice, tone, and visual identity standards across all social and digital channels
• Lead the ideation and execution of social-first campaigns that support shows, programming launches, fundraising initiatives, and key organizational moments

Community & Audience Engagement

• Set strategy and standards for community management, audience engagement, and comment moderation across all platforms
• Champion audience growth initiatives, leveraging data and platform insights to identify opportunities to expand reach within the conservative media landscape

Performance, Analytics & Reporting

• Own performance accountability across all social content and channels; establish KPIs and benchmarks aligned to organizational goals
• Monitor, analyze, and synthesize digital data and social metrics to continuously inform strategic planning and content decisions
• Develop and present regular performance dashboards and executive-level reports to the CMO and leadership team, translating data into clear insights and recommendations

Successful Candidates Will Possess

• 7-10+ years of experience within marketing departments - specifically managing social media teams and platforms
• Extensive hands-on social media experience across all platforms
• Have successfully managed 7-10+ direct reports
• Strong knowledge of digital marketing (social, brand/PR, digital fundraising/revenue), along with web and mobile savviness
• Extensive direct knowledge of social media strategy
• Innate understanding of brand and integrated marketing and can roll up their sleeves to initiate, vision and execute on key marketing campaigns
• Excellent communication and project management skills
• Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape

What We Do

We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow-intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.

Salary Range

The salary target for this role is $170,000 - $200,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

Equal Opportunity Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.