VP, Digital Experience & Platforms - Hybrid Role

Planet Fitness; United States Virgin Islands; Hybrid; USD 230,000 - 290,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Employee stock purchase plan

Parental leave

Tuition reimbursement

Job summary

Planet Fitness is seeking a VP of Digital to shape the digital experiences that empower millions of health and wellness journeys. The role leads the enterprise digital strategy, product roadmap, and member experiences across mobile, web, and in-club platforms.

You will partner with executives across Marketing, Operations, Finance, Technology, and Franchise to drive adoption, retention, and value. Hybrid in-office work in MA/NH with some remote days.

Qualifications

• Bachelor's degree required; MBA or equivalent preferred.
• 10+ years leading digital products, platforms, or tech teams.
• Experience in consumer-focused wellness or franchise businesses.

Responsibilities

• Define and execute enterprise digital strategy and roadmap.
• Lead member-facing platforms including apps and websites.
• Partner with executives to align investments with business goals.
• Build and coach high-performing digital product teams.

Skills

Executive leadership

Digital strategy

Product management

Stakeholder management

Data-driven decisions

Digital platforms

Team leadership

Communication skills

Strategic thinking

Education

Bachelor's degree

MBA or equivalent

Job description

Planet Fitness is seeking a VP of Digital to shape the digital experiences that empower millions of health and wellness journeys. The role leads the enterprise digital strategy, product roadmap, and member experiences across mobile, web, and in-club platforms.

You will partner with executives across Marketing, Operations, Finance, Technology, and Franchise to drive adoption, retention, and value. Hybrid in-office work in MA/NH with some remote days.