VP, Digital Commerce, Loyalty & Gift Cards (US/Canada)

International Dairy Queen, Inc.; BLOOMINGTON (MN); Hybrid; USD 214,728 - 268,410; Full time

Benefits offered by this job

Medical and dental insurance

401K match

Paid time off

Parental leave

Volunteer time off

Job summary

International Dairy Queen, Inc. is seeking a Vice President, Digital Commerce & Loyalty based in Bloomington, MN. This role is responsible for accelerating Dairy Queen’s digital commerce and loyalty initiatives in the U.S. and Canada, with a focus on driving digital revenue growth and enhancing customer lifetime value.

The successful candidate will lead a team of approximately 9-11 members, leveraging digital platforms to optimize customer experiences and drive engagement. A Bachelor's degree and significant leadership experience are required.

Qualifications

• 12+ years of experience in digital commerce or customer experience.
• Experience leading high-performing teams in fast-paced environments.
• Strong understanding of digital platforms and technologies.

Responsibilities

• Drive digital revenue growth across the U.S. and Canada.
• Develop best-in-class loyalty and CRM strategy.
• Lead cross-functional initiatives to enhance user experience.

Skills

Digital strategy development

Leadership experience

Customer experience design

Data-driven decision-making

CRM and loyalty program management

Education

Bachelor's degree in Marketing, Business, or related field

Advanced degree preferred

Tools

MarTech platforms

Analytical tools

CRM systems

Job description

International Dairy Queen, Inc. is seeking a Vice President, Digital Commerce & Loyalty based in Bloomington, MN. This role is responsible for accelerating Dairy Queen’s digital commerce and loyalty initiatives in the U.S. and Canada, with a focus on driving digital revenue growth and enhancing customer lifetime value.

The successful candidate will lead a team of approximately 9-11 members, leveraging digital platforms to optimize customer experiences and drive engagement. A Bachelor's degree and significant leadership experience are required.