VP, Digital Analytics & Web Performance Delivery

J.P. Morgan; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

J.P. Morgan Asset Management is seeking a Marketing Delivery Lead, Vice President – Web Analytics & Data to own the end-to-end web analytics product strategy across public websites, mobile apps and advisor tools.

You will partner with marketing, digital, product, BI, and AI teams to ensure accurate, scalable data collection and to translate insights into actionable decisions. You will write detailed tracking specifications, validate implementations, and stay ahead of privacy changes while

Qualifications

• 5+ years of experience in digital analytics, web analytics or analytics product management.
• Deep hands-on expertise with Google Analytics (GA4) and tag management platforms.
• Strong experience writing technical tracking specifications for websites, mobile applications and complex digital tools.
• Demonstrated ability to analyze and interpret web performance data and present findings to technical and non-technical audiences.
• Experience managing external vendors or agencies, including scoping work and timelines.
• Familiarity with data privacy regulations and privacy-compliant tracking practices.
• Experience with Adobe Analytics in addition to Google Analytics.
• Exposure to AI/ML concepts and analytics solutions with BI teams.
• Proficiency with data visualization and BI tools.
• Excellent communication, collaboration and stakeholder management skills.

Responsibilities

• Define and own the web analytics product roadmap, aligning data collection and reporting with business goals and KPIs.
• Partner with marketing, digital and product teams to establish measurement frameworks and tracking models.
• Author and maintain technical tracking requirements for web, mobile, and advisor tools.
• Conduct QA and validation of tracking implementations for data accuracy.
• Stay current on privacy changes and consent management frameworks and adjust tracking accordingly.
• Manage day-to-day relationship with external analytics agency and ensure timely delivery.
• Review agency deliverables to ensure alignment with data governance and compliance standards.
• Pull, interpret, and present performance reports using Google Analytics and other platforms.
• Identify opportunities to improve conversion, engagement and UX from analytics data.
• Collaborate with BI and data science teams to design AI-powered analytics solutions.

Skills

GA4

Tag management

Tracking specs

Data interpretation

Vendor management

Data privacy

Adobe Analytics

AI/ML concepts

BI tools

Communication

Job description

J.P. Morgan Asset Management is seeking a Marketing Delivery Lead, Vice President – Web Analytics & Data to own the end-to-end web analytics product strategy across public websites, mobile apps and advisor tools.

You will partner with marketing, digital, product, BI, and AI teams to ensure accurate, scalable data collection and to translate insights into actionable decisions. You will write detailed tracking specifications, validate implementations, and stay ahead of privacy changes while