VP, Decision Science & Analytics Strategy

BarkleyOKRP

Kansas City (MO)

On-site

USD 160,000 - 220,000

Full time

5 hours ago

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Benefits offered by this job

Health insurance

Flexible PTO

Life insurance

401K

Job summary

MissionOne Media, a brand within BarkleyOKRP, seeks a Vice President of Decision Science to shape and scale the Analytics practice. You’ll develop innovative measurement frameworks, lead strategic client engagements, and empower a multidisciplinary team of data, analysts, and reporting experts.

This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation, overseeing cross-channel measurement and data infrastructure

Qualifications

10+ years of experience in marketing/advertising analytics, with leadership at an agency, consultancy, or data-driven organization.
Proven ability to translate analytics into client action and manage client relationships.
Expertise with analytics reporting and data platforms Tableau, SQL, Adverity.
Strong understanding of data and ad tech ecosystem (Meta, Google, DSPs) and marketing automation tools.

Responsibilities

Oversee design and execution of cross-channel measurement strategies (attribution, incrementality, brand lift, roadmaps).
Holistic marketing performance reporting and dashboarding.
Media measurement vendor evaluation, contracting and budget management.
Cross-channel response analytics and media plan optimization.
In-channel response attribution analytics and investment plan optimization.
Ensure data infrastructure and reporting are accurate, on-time, and meet client needs.
Support new business development and serve as senior strategic advisor to clients.
Lead and grow a high-performing analytics team; foster innovation and collaboration.