VP, Data Strategy & Analytics — Agency Growth

Publicis Group; Chicago (IL); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Flexible time off

Paid holidays

Paid sick time

Parental leave

Childcare assistance

Elder care support

Adoption assistance

Health coverage

401(k)

Tuition assistance

Commuter benefits

Professional development

Employee recognition

Donation matching

Health coaching

Job summary

Epsilon, a global data, technology and services company, seeks a Vice President, Data Strategy & Analytics, Agency Accounts to drive the adoption of data and identity solutions across Publicis Groupe accounts. You will partner with agency leadership, Client Growth, and Product Management to translate analytics into measurable business value.

The role requires 10+ years in client-facing analytics and experience leading cross-functional teams in a matrixed environment, with a focus on marketing

Qualifications

• Bachelor's degree in Business, Analytics, Marketing, Mathematics, Statistics, or related field.
• 10+ years of client-facing experience within advertising, marketing, digital advertising, marketing technology, data, analytics, or related industries.
• Experience supporting data, identity, analytics, audience, or marketing technology solutions.
• Strong understanding of consumer insights, audience segmentation, marketing analytics, and customer data strategies.
• Experience developing and presenting strategic recommendations to executive collaborators.
• Ability to identify and recommend optimal data and analytics solutions to address client business challenges.
• Demonstrated success collaborating across sales, product, analytics, and client-facing organizations.
• Strong project management and opportunity management skills.
• Experience working in a highly matrixed environment.

Responsibilities

• Partner with Publicis Groupe agency teams to complete market penetration strategies and drive adoption of Epsilon data and identity solutions.
• Support the sale and implementation of Consumer Insights, Audience Segmentation, Customer Profiles, Analytics Solutions, TotalSource Plus Data Enhancements, and Transactional Spend Data solutions.
• Collaborate with Client Growth and New Logo teams to identify, scope, and develop new business opportunities across Publicis Groupe accounts.
• Serve as a trusted advisor to agency and client partners by translating data and analytics capabilities into business value and actionable recommendations.
• Manage Contact Complete and data hygiene opportunities throughout the sales lifecycle.
• Lead Analytics and Consumer Insights opportunities across multiple industry verticals.
• Develop solution recommendations, implementation plans, pricing models, contracts, and client deliverables.
• Document business workflows, data flows, and solution requirements to ensure successful implementation and operational excellence.
• Coordinate the delivery of data and analytics solutions across Epsilon platforms and client environments.
• Manage opportunity pipelines, maintain accurate forecasting, and provide regular status reporting through Salesforce and other reporting tools.

Skills

Strategic leadership

Client facing

Data-driven insights

Cross-functional collaboration

Commercial acumen

Executive communication

Education

Bachelor's degree in Business/Analytics/Marketing

Tools

Salesforce

CRM systems

Sales pipeline management

Job description

Epsilon, a global data, technology and services company, seeks a Vice President, Data Strategy & Analytics, Agency Accounts to drive the adoption of data and identity solutions across Publicis Groupe accounts. You will partner with agency leadership, Client Growth, and Product Management to translate analytics into measurable business value.

The role requires 10+ years in client-facing analytics and experience leading cross-functional teams in a matrixed environment, with a focus on marketing