VP, Data and Digital Transformation, TD Garden

Delaware North; Boston, Northern (MA, KY); On-site; USD 152,000 - 205,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Annual performance bonus

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or certification reimburse

Friends-and-family discounts

Job summary

Delaware North Boston Holdings seeks a visionary Vice President of Data and Digital Transformation to lead enterprise-wide digital strategy at TD Garden and for the Boston Bruins. You will drive data-driven decisions, AI adoption, and fan-centric experiences across venues and digital channels, with a focus on growth, revenue optimization, and operational excellence.

The role requires 10+ years in business strategy, executive leadership, and expertise in CRM, marketing automation, and data

Qualifications

• Bachelors degree required; Masters/MBA preferred.
• 10+ years in business strategy with data, analytics, digital, sales, marketing, ticketing and business development, ideally in sports/entertainment.
• Executive leadership with ability to lead dynamic teams and influence at the C-suite level.
• Experience with CRM, marketing automation tools, and data integration technologies.
• Experience applying AI/ML or automation to enhance efficiency, personalization, or business performance.
• Ability to define KPIs for digital transformation initiatives and measure impact.
• Experience overseeing front-end and back-end development and building data ecosystems.
• Background in developing proformas and evaluating ROI for new initiatives.
• Familiar with operations management and managing complex projects.

Responsibilities

• Deliver a unified data ecosystem with analytics frameworks and reporting systems that provide real-time visibility and data-driven decision making.
• Champion adoption of emerging technologies including AI to unlock efficiencies and personalization.
• Advance digital marketing ecosystems to strengthen brand, grow revenues, and deepen loyalty.
• Develop vision and execution plan for future-state fan experiences across in-venue and digital platforms.
• Lead analysis of customer behaviors and market dynamics to shape strategy and revenue optimization.
• Arm stakeholders with advanced financial modeling and pricing strategies to maximize yield and retention.
• Drive organizational adoption of new systems and processes through change management and training.

Skills

Executive leadership

Stakeholder management

Strategic thinking

Communication skills

Change management

Education

Bachelor's degree

Master's/MBA preferred

Tools

CRM platforms

Marketing automation tools

Data integration technologies

AI / machine learning

Job description

The opportunity

Delaware North Boston Holdings is seeking a Vice President, Data and Digital Transformationto lead innovation and growthat TD Garden and the Boston Bruins. In this pivotal role, you will be responsible for the advancement ofthe enterprise-wide business strategy and digital functions, driving transformation across fan engagement, operational effectiveness, and revenue optimization.

You will leverage AI, emerging technologies, and advanced analyticsto create data-driven solutions that empower decision-making and elevate the customer experience. This position offers the opportunity to redefine the future of sports and entertainment through digital innovation, working closely with cross-functional teams to deliver measurable impact.

If you are a visionary leader with a proven track record of driving organizational change through data, and thrive in dynamic, fast-paced environments, we want to hear from you.

Pay

Minimum – Anticipated Maximum Base Salary: $151,800 - $204,900 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Deliver a unified data ecosystem with analytics frameworks and reporting systems that provide real time visibility, insights, and drive a culture of data-driven decision making
• Champion adoption of emerging technologies including AI and beyond (e.g., AR/VR, blockchain, IoT) to unlock efficiencies,personalization opportunities, and competitive advantages
• Advance digital marketing ecosystems including content,social,ecommerce and engagement platforms to strengthen brand presence, accelerate audience growth, grow revenues, and deepen loyalty
• Develop vision and execution plan for future-state and personalized fan experiences across in venue and digital platforms integrating seamless touchpoints
• Lead analysis of customer behaviors,market dynamics, and competitive trends to shape strategic direction, revenue optimization, improve marketing effectiveness, and identifygrowth opportunities
• Arm stakeholders with advanced financial modeling pricing strategies and performance forecasting to maximize yield profitability and retention across all business lines
• Drive organizational adoption of new systems and processes through structured change management and training programs

More about you

• Bachelor’s degree required; Masters/MBA preferred
• Minimum of 10 years of experience in business strategy functions including data, analytics, digital, sales, marketing, ticketing and business development, ideally in the sports or entertainment industry
• Executive leadership skillswith a proven ability to lead dynamic teams and the ability to influence at the C-suite level and communicate technical concepts in business terms
• Hands-on experience with CRM platforms, marketing automation tools, and data integration technologies and a deep understanding of omnichannel customer journeys
• Experience applyingAI, machine learning, or automation to enhance efficiency, personalization, or business performance
• Ability to define KPIs for digital transformation initiatives and measure impact across revenue, engagement, and operational efficiency
• Experience overseeing front-end and back-end development, buildout of data ecosystem to achieve golden record, and integrations to power operations
• Background in developing proformas and evaluating ROI for new initiatives or strategic investments
• Familiar with formal operations management theory and comfortable with managing complex projects and workflows
• Strong stakeholder management skills with demonstrated success partnering across marketing, revenue, sales, support functions and operations teams

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.