VP, Customer Journey & Growth Strategy

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Customer Journey Strategy Lead to map end-to-end experiences and surface opportunities to improve conversion, onboarding, and retention. You will partner with research, analytics, and feedback teams to translate insights into actionable strategies that drive growth.

You will own funnel health reporting, measure KPIs, and collaborate across a matrixed organization to align initiatives with business priorities and customer needs.

Qualifications

• Ability to synthesize complex data into clear narratives and actionable recommendations.
• Strong analytical, problem-solving, and strategic planning skills.
• Proven ability to lead initiatives, influence stakeholders, and deliver results.

Responsibilities

• Lead end-to-end customer journey mapping across key touchpoints.
• Identify unmet needs and friction points from the customer perspective.
• Facilitate cross-functional workshops with research, analytics and feedback teams.
• Translate insights into clear, actionable marketing strategies and prioritization.
• Develop funnel health reporting to measure conversion effectiveness.
• Monitor industry trends and competitive strategies to drive differentiation.

Skills

Customer journey

Marketing strategy

Data analysis

Stakeholder influence

Workshop facilitation

Cross-functional collaboration

KPI reporting

Communication skills

Team leadership

Ten+ years marketing

Job description

JPMorgan Chase & Co. is seeking a Customer Journey Strategy Lead to map end-to-end experiences and surface opportunities to improve conversion, onboarding, and retention. You will partner with research, analytics, and feedback teams to translate insights into actionable strategies that drive growth.

You will own funnel health reporting, measure KPIs, and collaborate across a matrixed organization to align initiatives with business priorities and customer needs.