VP, Customer Growth & Personalization

The Vitamin Shoppe; Secaucus (NJ); On-site; USD 250,000 - 380,000; Full time

Job summary

The Vitamin Shoppe seeks a dynamic Vice President of Customer Growth to accelerate profitable customer acquisition, retention, and lifetime value across stores and digital channels. You will own the growth portfolio, coordinate Performance Media, CRM, Loyalty, and Personalization, and partner with FP&A and Data Science to drive measurable outcomes.

Reporting to the EVP, you will lead a cross-functional team, influence investment decisions, and ensure customer-centric growth across the

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field is required or preferred.
• MBA or advanced degree is preferred for senior leadership.
• Experience leading enterprise-scale customer growth initiatives across multiple channels is expected.

Responsibilities

• Define and own the enterprise customer growth strategy across channels and partnerships.
• Lead performance media, CRM, loyalty, and personalization initiatives.
• Partner with finance, data science, and store leadership to measure and optimize growth impact.
• Build and lead a high-performing customer growth organization with focus on lifecycle marketing.
• Drive measurable improvements in acquisition, retention, and customer lifetime value.

Skills

Leadership

Marketing leadership

Analytics

Cross-functional collaboration

Customer Growth

Strategy development

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

MBA or advanced degree preferred

Job description

The Vitamin Shoppe seeks a dynamic Vice President of Customer Growth to accelerate profitable customer acquisition, retention, and lifetime value across stores and digital channels. You will own the growth portfolio, coordinate Performance Media, CRM, Loyalty, and Personalization, and partner with FP&A and Data Science to drive measurable outcomes.

Reporting to the EVP, you will lead a cross-functional team, influence investment decisions, and ensure customer-centric growth across the