VP, CRM & Client Analytics — Markets

Citi; New York (NY); Hybrid; USD 94,000 - 141,000; Full time

Job summary

Citi is hiring a VP for CRM and Client Analytics (Client Insight) in Asia South. This role will lead client analytics, CRM capabilities, and reporting for Markets, collaborating across products, data teams, and business management to align business goals with technology.

The candidate will bridge business and technology, drive MVPs, and guide offshore resources while coordinating with regional leaders in NAM and EMEA. A strong analytics and leadership background is essential.

Qualifications

• Bachelor’s Degree a must; masters a plus.
• Technology and Analytics knowledge a plus.
• Track record of excellent performance in related role; ability to pull together Technology teams across the franchise.
• Prior experience as a critical partner/liaison bringing together Business & Technology teams.

Responsibilities

• Engage with relevant stakeholders to identify business needs and requirements to empower this Sales, designing best-in-class solutions and ensuring their successful implementation.
• Understand the Markets framework, and set it up for success, leveraging interoperability between Markets, its businesses and broader Citi.
• Partner with in-business sales technology leaders to create a systems standard stronger than the sum of its parts, focusing on maximum impact.
• Collaborate with the second line in Risk and Operations to deliver end-to-end solutions.
• Work with Technology partners to manage the work slate and guide resources on- and offshore while aligning to business priorities.
• Oversee the procurement, organization, and distribution of client data within Markets and broader Citi as relevant.
• Ensure strong marketing and communication strategy; analyze, report and track adoption metrics and initiatives to increase.
• Engage on efforts to ensure data integrity and compliance with privacy and regulatory mandates.
• Help develop forward-looking vision and strategy to build/maintain state-of-the-art distribution platforms in CRM space.

Skills

Stakeholder management

Analytical skills

Cross-functional collaboration

Communication skills

Education

Bachelor’s Degree

Masters preferred

Job description

Citi is hiring a VP for CRM and Client Analytics (Client Insight) in Asia South. This role will lead client analytics, CRM capabilities, and reporting for Markets, collaborating across products, data teams, and business management to align business goals with technology.

The candidate will bridge business and technology, drive MVPs, and guide offshore resources while coordinating with regional leaders in NAM and EMEA. A strong analytics and leadership background is essential.