VP, Creative Development & Strategy

The Shade Room; Los Angeles (CA); Remote; USD 170,000 - 200,000; Full time

Job summary

An established media powerhouse is seeking a visionary VP of Creative Development & Strategy to spearhead innovative content strategies. This role demands a culturally fluent storyteller with a robust network and a passion for digital media. You will shape the future of content by developing original IP and fostering brand partnerships across social platforms. Join a dynamic team that thrives on creativity and community engagement, where your contributions will redefine media storytelling and resonate with diverse audiences. If you have an entrepreneurial spirit and a knack for pushing creative boundaries, this opportunity is for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401K

401K Match

Paid Time Off

Sick Leave

Qualifications

• 10+ years in digital media and content development.
• Experience in leading creative teams and developing original IP.

Responsibilities

• Lead the development of original content and branded entertainment.
• Collaborate with teams to leverage audience insights for content strategies.

Skills

Creative Storytelling

Digital Content Strategy

Brand Partnership Development

Audience Engagement

Project Management

Education

Bachelor's in Fine Arts or Marketing

Job description

Join to apply for the VP, Creative Development & Strategy role at The Shade Room

Join to apply for the VP, Creative Development & Strategy role at The Shade Room

This range is provided by The Shade Room. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $200,000.00/yr

Founded in 2014, The Shade Room (TSR) has grown into a leading media powerhouse for breaking news and a trailblazer for reporting all things pop culture. TSR combines investigative entertainment journalism from our writers with crowdsourced journalism from our Roommates to operate a 24/7 news outlet. Our strong community of followers allows us to break away from traditional news delivery by reaching readers directly through their social networks.

As we continue to grow, we are always looking for the best and brightest talent with big ideas. From Social Media content to Video Production, we thrive on creativity! If this sounds like you, we hope you’ll join us.

SUMMARY:

Reporting to the CEO, the VP of Creative Development will lead The Shade Room’s content

development strategy and drive creative innovation across the company. This executive role combines strategic leadership, creative ingenuity, and digital fluency to shape the future of our content ecosystem. You will lead the development of original IP and branded entertainment designed for social-first consumption, while also defining the creative frameworks that guide our engagement across platforms like YouTube, Instagram, TikTok, Snap, our O&O website and beyond.

The ideal candidate is a culturally fluent storyteller with an entrepreneurial mindset, a deep understanding of platform-specific content strategies, and a robust network of brand relationships eager to invest in social-first media that reflects and engages The Shade Room community.

RESPONSIBILITIES:

Original IP Development & Creative Leadership

• Lead the ideation, packaging, and creative direction of a slate of original content
• across various mediums that reflect the nuances and breadth of The Shade Room’s brand identity.
• Define and continuously evolve the creative strategy for digital platforms, ensuring content is optimized for each environment’s unique algorithms, formats, and audience behaviors.
• Identify cultural white space and develop content that drives community,
• conversation, and cultural relevance, with an eye toward scalability and IP ownership.
• Collaborate with audience development, insights, and data teams to leverage
• performance analytics, audience segmentation, and trend forecasting into actionable content strategies.
• Stay at the forefront of platform evolution and creator economy trends—ensuring the company is well-positioned to innovate with emerging formats and technologies(e.g., AI tools, livestream commerce, Web3 integrations).

Branded Content Innovation & Partnership Development

• Serve as the creative lead in brand partnership opportunities—conceptualizing,
• pitching, and producing content that aligns brand goals with cultural authenticity
• and storytelling excellence.
• Translate brand briefs into social-native content formats that drive KPIs like engagement, view-through, and shareability, while protecting creative integrity.
• Actively maintain and expand relationships with senior brand marketers, CMOs,
• creative agencies, media buyers, and platform partners to fuel content investments
• and co-productions.
• Develop integrated content solutions for brand partners that fuse creative storytelling with marketing objectives, ensuring cultural authenticity and audience alignment.
• Operate as a key member of the senior leadership team—contributing to long-term business strategy, revenue planning, and company vision.
• Lead and engage a high-performing team of external creatives, producers, writers, and strategists fostering a creative, growth-oriented environment.
• Provide hands-on creative direction throughout development, from pitch to greenlight to delivery, maintaining a high bar for innovation, execution, and cultural sensitivity.
• Cultivate relationships with diverse creators, influencers, and talent who can help expand our voice, reach, and impact.

Marketplace Engagement & Thought Leadership

• Stay ahead of marketplace trends, creator economy shifts, and platform algorithm changes to ensure our creative offering remains agile and competitive.
• Represent the company at industry events, festivals, and panels to position us as a thought leader in culturally relevant media and branded storytelling.
• Identify emerging voices, cultural trends, and format innovations to keep the content offering fresh and competitive.
• Manage multiple projects simultaneously while adhering to strict deadlines.
• Prioritize tasks effectively to ensure timely delivery of content.
• Other duties as assigned.

KNOWLEDGE/SKILLS/ABILITIES:

• Exceptional pitch skills and creative storytelling capabilities with a keen eye for what resonates with The Shade Room’s unique audiences.
• Expertise in digital platform ecosystems—including audience dynamics, content best practices, and monetization models for YouTube, Instagram, TikTok, Snap, and more.
• Executive presence with strong business acumen, creative intuition, and the ability to operate across strategy, execution, and deal-making
• Demonstrated ability to partner with cross-functional teams and manage multiple projects from ideation through execution.
• Entrepreneurial mindset, with a passion for innovation, team-building, and pushing creative boundaries.
• Flexibility in managing multiple responsibilities; ability to meet deadlines; experience managing both urgent, short-term projects, and complex, longer-term projects.
• Impeccable attention to detail, solid organizational skills, highly motivated, and
• Relationship management: networking skills with the ability to cultivate strong professional relationships with internal and external partners.
• Legal right to work in the US.

EDUCATION AND/OR EXPERIENCE:

BA in Fine Arts, Marketing, or related fields preferred. 10+ years in digital media, content

development, creative strategy, or branded entertainment—with at least 5 years in a senior

or executive leadership capacity. Proven success developing, pitching, and selling original

IP to digital platforms, networks, or distributors, especially in formats tailored to short-form or

social-first platforms. Experience crafting content that aligns with platform-specific trends,

formats, and algorithms—particularly on YouTube, Instagram, TikTok, and Snap.

COMPENSATION

This is a full-time and exempt position. The pay range is $170,000 – $200,000 annually. Annual compensation will be based off of experience, local cost of living and budget.

BENEFITS

The Shade Room is a fully remote work environment with a wonderful team of hardworking, innovative and creative people. Our benefits include medical, dental, vision, life insurance, 401K, 401K match, sick time and paid time off!

The Shade Room provides equal employment opportunities to all employees and applicants for employment and prohibits discriminationand harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics protected veteranstatus, sexual orientation, gender identity or expression, or any other characteristics protected by the federal, state or local laws. The Shade Room is anat-will employer.

Notice to California Residents of Collection of Personal Information

When you submit an application, The Shade Room collects the personal information that you provide and you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you

about your application.

The information we may collect includes:

• personal identifiers like your name, address, and contact information about your professional abilities, skills, aptitudes and background (e.g.,educational and professional experience, resumes, curricula vitae, writing samples, and information about your skills, training, and applicable licenses, permits, and
• certifications);
• information about your character, references, and credentials;
• information about your authorization to work for us;
• information obtained from references, educational institutions, and others you have
• authorized us to contact (including results of background checks you authorize us toperform if you are offered a position); and any other information you elect to provide or authorized us to obtain.
• We may collect additional information for the purposes of complying with legal
• obligations, including criminal background and licensure information that may affect
• your legal ability to work for us and status information required for the monitoring of equal
• employment opportunity compliance (e.g., race/ethnicity, disability status, and gender).

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Online Audio and Video Media

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