VP, Consumer PR & Growth Leader (Boston)

SHIFT Communications; Boston (MA); On-site; USD 180,000 - 280,000; Full time

Job summary

SHIFT Communications is seeking a Vice President to lead and grow our consumer practice from the Boston office. You will manage a distributed team of consumer PR professionals, oversee a diverse client portfolio, and drive new business from lead generation to closing deals.

Ideal candidates have 10+ years in PR with a proven record of delivering data-driven campaigns, strong budgets acumen, and deep knowledge of New England media.

Qualifications

• 10+ years of public relations experience with growth in responsibilities in an agency or fast-paced environment.
• Deep knowledge of New England media landscape and culture.
• Ability to be in the Boston office three days a week; some travel required.
• Experience in food & beverage, CPG/wellness, travel, hospitality, quick service restaurants or retail is preferred.
• Strong understanding of consumer trends and their impact on brands and purchase behavior.
• Experience creating data-driven, integrated campaigns and reporting outcomes.

Responsibilities

• Lead SHIFT’s Consumer Team and guide multi-disciplinary teams on integrated plans that move client metrics.
• Provide strategic counsel to achieve earned, owned, social, and paid results aligned to business objectives.
• Generate ideas and act as a creative driver for client programs across PESO channels.
• Collaborate with network experts to strengthen team efforts and knowledge sharing.
• Ensure clients are informed on trends and delighted with the work; maintain strong relationships.

Skills

Public relations leadership

New England media landscape

Team mentoring

New business development

Budget management

Influencer marketing

Job description

SHIFT Communications is seeking a Vice President to lead and grow our consumer practice from the Boston office. You will manage a distributed team of consumer PR professionals, oversee a diverse client portfolio, and drive new business from lead generation to closing deals.

Ideal candidates have 10+ years in PR with a proven record of delivering data-driven campaigns, strong budgets acumen, and deep knowledge of New England media.