VP, Consumer PR & Growth — Boston

SHIFT; Boston (MA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Restaurant d’entreprise

Indemnités de stage/alternance

Job summary

SHIFT is seeking a Vice President to lead and grow our unique consumer practice based in our Boston office. In this role, you will lead a distributed team of dedicated consumer PR pros; manage a diverse book of business of legacy clients and lead the charge in new business development – from lead generation to winning in the room.

Vice Presidents must have a solid understanding of all facets of performance communications, fundamental business principles and a demonstrated record of developing

Qualifications

• 10+ years of public relations experience with a track record of success and increasing responsibility in an agency or fast-paced client environment.
• A deep knowledge of New England’s culture and media landscape.
• The ability to be in our Boston office three days a week – some travel will also be required.
• Experience in food and beverage, CPG/wellness, travel and hospitality, quick service restaurants, “tech-sumer” and retail is preferred.
• A deep understanding of today’s consumer – from micro to maco shifts – and how those trends are impacting people’s purchasing power and the brands they engage with
• Experience creating data-driven integrated campaigns and reporting on how they move business outcomes
• Knowledge of market research and audience insights that should be incorporated into idea generation and client programs
• The ability to form strong client relationships
• A demonstrated record of developing and executing successful public relations strategies and programs while closely managing budgets
• Experience in influencer marketing, affiliate marketing and social media best practices; with knowledge of what it takes to create earned media campaigns and sponsored opportunities
• Strong personnel management and mentoring skills
• A willingness to actively contribute to making our agency a better place to work

Responsibilities

• Leading SHIFT’s Consumer Team by guiding multidisciplinary teams in the design, sell‑in and execution of evidence‑driven, integrated communications plans and programs that move the needles your clients care about.
• Providing clients with strategic counsel to achieve earned, owned, social and paid results that reach the clients’ business objectives.
• Being an idea generator and creative genius for client programs to reach audiences across PESO channels.
• Collaborating with experts across the network who can strengthen your team’s efforts, and/or whom your team’s expertise can help strengthen theirs.
• Ensuring all clients are kept informed on emerging trends, actively engaged in our relationship and delighted with our work.
• Taking the lead on new business pitches; identifying strategic insights that map back to messaging and integrated creative concepts.
• Identifying and securing upsell/cross‑sell opportunities with existing clients.
• Broadening our base of relationships within each client organization beyond the day‑to‑day PR teams into the C‑Suite.
• Setting performance standards for your team and tackling performance issues quickly and empathically.
• Coaching and mentoring your team, and actively championing for their continued growth through professional development and goal setting.
• Taking an active role in agency culture and the network – participating in committees and trainings that enhance SHIFT and its people.
• Contributing to SHIFT’s content engine to help cement SHIFT as voice of authority/credibility and you as a thought leader in the consumer space.
• Building SHIFT’s and your own personal profile through active engagement in relevant industry/trade groups, events and initiatives.

Job description

SHIFT is seeking a Vice President to lead and grow our unique consumer practice based in our Boston office. In this role, you will lead a distributed team of dedicated consumer PR pros; manage a diverse book of business of legacy clients and lead the charge in new business development – from lead generation to winning in the room.

Vice Presidents must have a solid understanding of all facets of performance communications, fundamental business principles and a demonstrated record of developing