VP, Acquisition Strategy, Offers & Channel Optimization

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorgan Chase & Co. in Delaware seeks a Vice President Acquisition Strategy to lead an integrated strategy for growing new accounts by optimizing offers, channel investment, and the end-to-end application experience.

You will partner with an external co-brand partner and internal teams to align plans with business goals, governance, and risk boundaries, translating insights into actions that improve conversion and portfolio quality.

Qualifications

• Seven+ years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or related fields.
• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management.
• Experience managing acquisition channels and improving digital application journeys and funnel performance.
• Demonstrated ability to use data to evaluate performance by offer, channel, segment, model treatment, cost, conversion, and portfolio quality.
• Comfort balancing growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries.
• Strong communication skills with the ability to convert complex analysis into clear recommendations.
• Proven ability to influence and align stakeholders in a matrixed environment without direct authority.
• Experience working in a controlled environment with strong documentation, approvals, and governance routines.
• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews.
• Strong execution skills, including managing timelines, dependencies, and cross-functional delivery.
• High ownership mindset and ability to operate with ambiguity while staying outcome-focused.

Responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization.
• Partner day to day with the external co-brand partner on acquisition strategy, marketing execution, and launch readiness.
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements.
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets.
• Improve the digital application flow and card selection experience to reduce friction and increase conversion.
• Drive requirements for new launches, coordinating business, marketing, channel, analytics, risk, compliance, and operations needs.
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth.
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections.
• Support testing, validation, post-launch reviews, and issue remediation plans.
• Maintain operating discipline through documentation, approvals, tracking, and executive updates.
• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans.

Skills

Acquisition strategy

Channel management

Data-driven decision making

Cross-functional collaboration

Stakeholder influence

Risk governance

Communication

Project management

Job description

JPMorgan Chase & Co. in Delaware seeks a Vice President Acquisition Strategy to lead an integrated strategy for growing new accounts by optimizing offers, channel investment, and the end-to-end application experience.

You will partner with an external co-brand partner and internal teams to align plans with business goals, governance, and risk boundaries, translating insights into actions that improve conversion and portfolio quality.