VP, Business Development - Macerich Media Network

Macerich; New York (NY); On-site; USD 250,000 - 275,000; Full time

Job summary

Macerich is seeking a VP of Business Development to shape the media growth strategy and drive revenues through national media sales to agencies, brands, and retailers.

The role leads the media sales team, builds executive relationships, manages budgets, and guides program initiatives across the portfolio of properties. A senior-level, results-driven leader with 10+ years in media sales is preferred.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field is required.
• A minimum of 10+ years of related sales and marketing experience, preferably leading and managing media sales teams.
• Preferred experience would include media agency experience and/or media buying/selling on behalf of a developer, major event platform, or a property such as a sports arena.
• A demonstrated ability to initiate, create and ensure the success of a new business initiative within the framework of a highly successful operating business.

Responsibilities

• Develop & deploy a media sales growth strategy to increase YOY gross media sales.
• Focus on enterprise-level national media sales opportunities.
• Identify new media category revenue opportunities for the Macerich portfolio.
• Develop executive-level relationships at key media buying agencies.
• Sell media opportunities to qualified national brands and retailers.
• Collaborate on the development of the annual budget goals for all media sales categories.
• Oversee the growth and day-to-day management of media revenues by effectively managing the media sales team.
• Ensuring the best strategies and sales tactics are deployed including managing media rates and third-party impression data.
• Advise the SVP, Business Development on opportunities to implement new programs. Develop business models outlining costs associated with program implementation and gain consensus on program direction prior to initiating.
• Manage the Media Operation and Trafficking Team to ensure the successful deployment and execution of all media campaigns including but not limited to oversight of the Business Development CMS, digital scheduling, static media executions, and establishment of new inventory opportunities.

Education

Bachelor’s Degree in Marketing, Communications, Public Relations or related field

Job description

Great people make great properties. As an owner, operator and developer of thriving retail centers in the nation’s top markets, Macerich offers opportunities to work, grow and develop your unique talents.

About The Role

The VP, Business Development is responsible for developing the media growth strategy to drive revenues through the sale of national media to third-party agencies, brands, and retailers.

The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

What You Will Do

• Develop & deploy a media sales growth strategy to increase YOY gross media sales.
• Focus on enterprise-level national media sales opportunities.
• Identify new media category revenue opportunities for the Macerich portfolio.
• Develop executive-level relationships at key media buying agencies.
• Sell media opportunities to qualified national brands and retailers.
• Collaborate on the development of the annual budget goals for all media sales categories.
• Oversee the growth and day-to-day management of media revenues by effectively managing the media sales team.
• Ensuring the best strategies and sales tactics are deployed including managing media rates and third-party impression data.
• Advise the SVP, Business Development on opportunities to implement new programs. Develop business models outlining costs associated with program implementation and gain consensus on program direction prior to initiating.
• Manage the Media Operation and Trafficking Team to ensure the successful deployment and execution of all media campaigns including but not limited to oversight of the Business Development CMS, digital scheduling, static media executions, and establishment of new inventory opportunities.

The Employer retains the right to change or assign other duties to this position.

The compensation for this position is determined based on several factors, including the candidate's experience, qualifications, and the specific requirements of the role. Final salary offers will be discussed during the interview process and will reflect the candidate's skills and the company's compensation structure.

The range for the position is $250,000 - $275,000 plus 50% Bonus Potential

What You Bring

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field is required.
• A minimum of 10+ years of related sales and marketing experience, preferably leading and managing media sales teams.
• Preferred experience would include media agency experience and/or media buying/selling on behalf of a developer, major event platform, or a property such as a sports arena.
• A demonstrated ability to initiate, create and ensure the success of a new business initiative within the framework of a highly successful operating business.

Macerich’s Total Rewards

• Best-in-class benefits with affordable employee contribution levels
• Generous paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
• 401(k) match with immediate vesting
• Ability to purchase company stock at a 15% discount
• 24 paid volunteer hours and employer charitable match
• Employee Assistance Program
• Career-development resources
• Comprehensive wellness program including Calm Health and ClassPass memberships
• Remote Fridays
• And more…

Who We Are

Macerich is one of the country's leading owners, operators, and developers of major retail real estate (NYSE:MAC). Our high-quality retail properties in many of the most affluent and densely populated U.S. markets set Macerich apart. By bringing communities together, we create long-term value for our shareholders, partners and customers. As we work together to achieve our mission, our shared values drive our progress: Excellence, Relationships, Optimism, Integrity, Empowerment and Fun.

Macerich is an Equal Opportunity Employer committed to employing a diverse workforce. Qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status or disability.