VP, Brand Strategy & Execution

Purple Mattress; Draper (UT); On-site; USD 157,000 - 185,000; Full time

Benefits offered by this job

401(k) Match

Flexible Vacation Plan

Childbirth & Parental Leave

Sick & Wellness Time

Holiday Pay

Sabbatical

Employee Discount

Give Back Day

Complimentary Mattress

Job summary

Purple is seeking a Vice President, Brand Management to own the system turning Purple's brand and marketing strategy into integrated, funded, sequenced and measurable plans. You are the steward of what Purple stands for and the conductor who makes every launch, campaign and touchpoint align.

Brand Management is a new function; you will set the brand foundation, author briefs, own the plan of record and the go-to-market process, and run the measurement and operations that tell us what's working.

Responsibilities

• Owns system turning brand and marketing strategy into integrated, funded, sequenced and measurable plans.
• Sets brand foundation and positioning, authors briefs, owns the plan of record and go-to-market process.
• Runs measurement and operations that show what's working.
• Partners with the CMO, Creative, Media, Product, Insights, Finance and channel leaders.

Job description

Purple is seeking a Vice President, Brand Management to own the system turning Purple's brand and marketing strategy into integrated, funded, sequenced and measurable plans. You are the steward of what Purple stands for and the conductor who makes every launch, campaign and touchpoint align.

Brand Management is a new function; you will set the brand foundation, author briefs, own the plan of record and the go-to-market process, and run the measurement and operations that tell us what's working.