Global Brand Strategy & Governance VP

SRI Conference; New York (NY); On-site; USD 130,000 - 290,000; Full time

Job summary

Goldman Sachs Marketing seeks a VP of Brand Strategy and Governance to deliver a world-class brand expression through narratives, value propositions, and creative platforms. The ideal candidate is a strategic thinker and hands-on doer who can ideate and execute at pace.

The role emphasizes brand governance, evaluating and accelerating governance systems, and partnering with cross-functional teams (Research and Effectiveness, Design, Integrated Marketing) to ensure messaging clarity, consistency,

Qualifications

• 12+ years of relevant brand strategy experience across traditional brand strategy and planning, messaging and communications strategy, architecture and portfolio strategy, and naming and taxonomy.
• Proven track record delivering brand strategy outputs and governance systems and processes for highly complex businesses that serve corporate, institutional, and individual audiences.
• Exceptional communication skills, including the ability to tell the story of the work and its impact with confidence presenting to senior leaders and stakeholders.

Responsibilities

• Partner with multidisciplinary marketers to drive understanding of brand strategy fundamentals, tools, and ways of working.
• Own development of brand strategy and planning solutions for the corporate brand and businesses across the firm.
• Uplevel the brief creation and agency prospecting processes across Global Marketing for exceptional creative and strong relationships with world-class partners.
• Improve and uphold the design governance process to ensure a unified One Goldman Sachs identity and highest brand standards.
• Evaluate and evolve the firmwide governance system and brand hygiene standards across the firm, including testing and adoption of new tools and technologies.
• Develop best-in-class value propositions and messaging strategies for businesses and offerings across the firm.

Skills

Brand strategy

Governance systems

Executive communication

Job description

Goldman Sachs Marketing seeks a VP of Brand Strategy and Governance to deliver a world-class brand expression through narratives, value propositions, and creative platforms. The ideal candidate is a strategic thinker and hands-on doer who can ideate and execute at pace.

The role emphasizes brand governance, evaluating and accelerating governance systems, and partnering with cross-functional teams (Research and Effectiveness, Design, Integrated Marketing) to ensure messaging clarity, consistency,