AWM, Marcus by Goldman Sachs, Integrated Marketing, Vice President, Chicago, IL

Goldman Sachs, Inc.; Chicago (IL); On-site; USD 85,000 - 240,000; Full time

Job summary

Goldman Sachs is seeking a seasoned marketing leader for Marcus US Marketing in Chicago to drive growth and end-to-end customer lifecycle across Marcus products. You will shape brand strategy, oversee campaigns, and partner across pricing, product, engineering, and delivery to deliver measurable outcomes.

The role requires 10+ years in marketing with 5+ years in brand leadership, plus 3+ years in financial services. AMBA preferred; strong analytics and leadership are essential.

Qualifications

• Minimum of 10 years of experience in marketing, with at least 5 years in integrated/brand leadership.
• Minimum of 3 years experience in financial services / consumer banking.
• Proven track record of cross-channel campaigns with measurable business results.
• Excellent analytical and problem-solving skills.

Responsibilities

• Refresh audience strategy, market trends, and competitive landscape with research teams.
• Develop brand vision and architecture for business, mapping to all customer touchpoints.
• Oversee creative development and advertising process.
• Plan integrated go-to-market across owned, paid, and earned channels with KPIs and ROIs.
• Oversee campaign execution with paid media teams and agencies.
• Establish measurement infrastructure and brand health analytics.
• Build brand and marketing infrastructure, including operating model with acquisition team.
• Identify and hire talents; mentor and develop a high-performing team.
• Oversee creative agency strategy and day-to-day relationships.
• Collaborate with PR on press releases, media outreach, and content strategy.
• Monitor competitive landscape and spend.

Skills

Analytical thinking

Communication skills

Team leadership

Problem-solving

Interpersonal skills

Education

Bachelor’s degree in Marketing

MBA preferred

Job description

Job Description

ASSET & WEALTH MANAGEMENT

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.

MARCUS BY GOLDMAN SACHS

The firm’s direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity.

RESPONSIBILITIES AND QUALIFICATIONS

The Marcus US Marketing team is responsible for driving growth and end to end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We’re a data driven team that’s hyper-focused on performance, measurable impact, customer insights & experience and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations.

Responsibilities

• Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams
• Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications)
• Oversee creative development and advertising process
• Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation
• Oversee execution, launch campaigns, working with paid media team and agency partners
• Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts
• Build out a brand and integrated marketing infrastructure, including operating model with acquisition team
• Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team
• Oversee our creative agency strategy and manage day to day relationship
• Work with PR team on any press releases, media outreach, content strategy
• Keep pace on competitive landscape and spend

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in an integrated or brand marketing leadership role
• Minimum of 3 years experience within financial services / consumer banking
• Proven track record of developing and executing successful cross-channel campaigns with measurable business results
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience managing and developing a team of marketing professionals.
• Strong financial acumen and experience managing marketing budgets.
• Able to work in a regulatory environment with legal & compliance partners

Desired Characteristics

• Good balance of strategic thinking as well as execution. Performance and impact driven
• Intellectually curious; willing to challenge the status quo
• Ability to effectively manage complex and/or multiple projects to completion on time autonomously
• Strong interpersonal, matrixed team relationship management skills
• Strong attention to detail and proactive risk management mindset

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We’re committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

The Goldman Sachs Group, Inc., 2023. All rights reserved.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.

Salary Range

The expected base salary for this Chicago, Illinois, United States-based position is $85,000 – $240,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.