Marcus by Goldman Sachs, Marketing Content Strategy, Associate - Richardson, TX Richardson · · [...]

Goldman Sachs Bank AG; Richardson (TX); On-site; USD 75,000 - 90,000; Full time

Job summary

Goldman Sachs Bank AG is seeking an Associate for their Marketing Content Strategy team in Richardson, TX. This role focuses on executing a content roadmap for organic social, SEO, and web channels aimed at enhancing the customer experience in Marcus online banking.

The ideal candidate will have 3-5 years of content marketing or digital strategy experience and a Bachelor’s degree. Responsibilities include managing content production, optimizing for SEO, and ensuring brand compliance across all communications.

Qualifications

• 3–5 years of experience in content marketing and/or digital strategy.
• Strong understanding of SEO and social media algorithms.
• Ability to simplify complex financial topics.

Responsibilities

• Produce high-quality content across various platforms.
• Identify keyword opportunities and optimize content.
• Manage the organic social media calendar and assets.
• Ensure compliance with brand standards and regulations.
• Monitor content performance metrics and adjust strategies.

Skills

Content marketing

Digital strategy

SEO fundamentals

Writing and editing

Project management

Collaboration

Financial services knowledge

Education

Bachelor's Degree

Job description

Opportunity Overview

Marcus by Goldman Sachs, Marketing Content Strategy, Associate – Richardson, TX. Marketing role within Asset & Wealth Management division; focuses on content strategy, SEO, and organic social for Marcus online consumer banking business.

Our Impact

The Marcus US Marketing team drives growth and customer lifecycle management for millions of Marcus customers across high‑yield savings and CD products. The team is data‑driven, focused on performance, measurable impact, customer insights and experience, and digital.

Your Impact

We are looking for an Associate, Content Strategy to execute the content roadmap across organic social, SEO, and web channels. Responsibilities include:

• Partner with content writers to produce high‑quality, relevant content for the Marcus site, resource hub, newsletter, and organic social.
• Collaborate with team and agency to identify keyword opportunities, optimize on‑page content, and ensure editorial output aligns with search best practices.
• Manage the organic social media calendar, working with creative teams to develop engaging assets that resonate with a retail banking audience.
• Act as a bridge between Marketing, Product, and Legal/Compliance to ensure all content is accurate, brand‑compliant, and technically sound.
• Partner with Analytics to monitor content performance (traffic, engagement, conversion) and iterate tactics.
• Ensure Marcus tone of voice—simplicity and transparency—is consistently applied across all organic touchpoints.

Skills & Experience We’re Looking For

• Education: Bachelor’s Degree required.
• Experience: 3–5 years content marketing and/or digital strategy.
• Digital Proficiency: Strong understanding of SEO fundamentals and social media algorithms (Instagram, TikTok, LinkedIn, etc.).
• Communication: Exceptional writing and editing skills; ability to simplify complex financial topics.
• Project Management: Proven ability to manage multiple workstreams, maintain editorial calendars, and meet deadlines.
• Collaboration: Experience working with cross‑functional stakeholders and managing agency relationships.
• Industry Knowledge: Experience in Financial Services or Fintech preferred; passion for consumer advocacy and financial literacy a plus.

Equal Opportunity Employment

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, or any other characteristic protected by law.