VP, Brand Experience & Sponsorships

Comcast Corporation; Philadelphia (Philadelphia County); On-site; USD 180,000 - 280,000; Full time

Job summary

Comcast Corporation's Comcast Business unit seeks a strategic leader for the Vice President, Marketing Communications, Sponsorships & Experiences. You will shape the brand across customer communications, sponsorships and events, translating strategies into connected experiences that build awareness and drive demand.

Partnering with Brand, Segment Marketing, Product Marketing, Digital, Sales and Customer Experience, you will ensure a consistent brand journey, lead a centralized creative services

Qualifications

• 15+ years of experience in integrated marketing and brand experiences.
• Proven leadership across matrixed orgs.
• Deep expertise in creative development and agency management.
• B2B technology marketing experience preferred.

Responsibilities

• Define and evolve brand experience across audiences, channels and customer moments.
• Lead lifecycle communications and partnerships across marketing, product and digital.
• Oversee sponsorships, partnerships, events and activations with measurable impact.
• Manage budgets, agencies, production operations and creative services.
• Champion AI-enabled tools to improve creative quality, speed and personalization.

Skills

Business Marketing

Communication

Cross-Functional Teamwork

Leadership

Marketing Campaigns

People Management

Education

Bachelor's Degree

Job description

Comcast Corporation's Comcast Business unit seeks a strategic leader for the Vice President, Marketing Communications, Sponsorships & Experiences. You will shape the brand across customer communications, sponsorships and events, translating strategies into connected experiences that build awareness and drive demand.

Partnering with Brand, Segment Marketing, Product Marketing, Digital, Sales and Customer Experience, you will ensure a consistent brand journey, lead a centralized creative services