VP, Brand Experience, Sponsorships & Growth

Comcast Advertising; Philadelphia (Philadelphia County); In loco; USD 180.000 - 300.000; Tempo pieno

Descrizione del lavoro

Comcast Business is seeking a Vice President of Marketing Communications, Sponsorships & Experiences in Philadelphia to shape a distinctive brand experience across customer touchpoints, sponsorships and events. You will translate business and product strategies into connected experiences that build awareness and drive demand.

The role partners with Brand, Segment Marketing, Product Marketing, Digital, Media, Sales and Customer Experience to ensure a consistent customer journey across the

Competenze

• 15+ years of experience in integrated marketing, communications, brand experiences or experiential marketing, including significant leadership responsibility.
• Demonstrated success building and delivering integrated brand experiences across communications, digital channels, customer journeys, sponsorships and events.
• Deep expertise in creative development, integrated communications, agency management and marketing operations.
• B2B technology marketing experience, ideally across connectivity, networking, managed services, cybersecurity, cloud or related solutions.
• Experience building lifecycle marketing and personalization capabilities through cross-functional collaboration.

Mansioni

• Brand Experience & Creative Services: Define and evolve the Comcast Business brand experience across audiences, channels and customer moments.
• Brand Experience & Creative Services: Lead a centralized creative services organization supporting Small Business and Enterprise marketing priorities.
• Brand Experience & Creative Services: Translate brand, segment and product strategies into compelling campaigns, communications and experiences.
• Brand Experience & Creative Services: Ensure a connected brand experience across paid, owned, earned and experiential channels.
• Brand Experience & Creative Services: Oversee creative operations, workflow, agency management, production, budgets and resources.
• Brand Experience & Creative Services: Champion AI-enabled tools to improve creative quality, speed, personalization and efficiency.
• Customer Communications: Lead communications across key customer lifecycle stages, from onboarding through retention and growth.
• Customer Communications: Partner across Marketing, Product, Digital, Data & Analytics, Customer Experience and Operations to deliver an integrated lifecycle marketing model.
• Customer Communications: Drive personalization at scale through data-driven content, modular creative and next-best-action strategies.
• Customer Communications: Use insights, testing and performance data to continuously improve customer engagement and business outcomes.
• Customer Communications: Ensure customer communications are clear, consistent and aligned to the intended customer experience.
• Sponsorships & Experiences: Lead the sponsorship and events portfolio, including investment strategy, partnership management, activation and measurement.
• Sponsorships & Experiences: Prioritize investments that advance brand, customer and business objectives.
• Sponsorships & Experiences: Connect sponsorships and experiences to broader brand, content, sales and demand generation initiatives.
• Sponsorships & Experiences: Leverage Comcast assets and partnerships to maximize impact and return on investment.
• Sponsorships & Experiences: Establish clear performance measures and accountability for results.

Conoscenze

Leadership

Marketing Campaigns

People Management

Communication

Business Marketing

Cross-Functional Teamwork

AI-enabled Tools

Formazione

Bachelor's Degree

Strumenti

AI tools

Descrizione del lavoro

Comcast Business is seeking a Vice President of Marketing Communications, Sponsorships & Experiences in Philadelphia to shape a distinctive brand experience across customer touchpoints, sponsorships and events. You will translate business and product strategies into connected experiences that build awareness and drive demand.

The role partners with Brand, Segment Marketing, Product Marketing, Digital, Media, Sales and Customer Experience to ensure a consistent customer journey across the