VP, Brand & Creative: Global Storytelling Leader

Axon; Boston (MA); Hybrid; USD 280,800 - 449,280; Full time

Benefits offered by this job

Competitive salary and 401(k) with"em

Discretionary paid time off

Paid parental leave for all

Medical, Dental, and Vision plans

Fitness Programs

Emotional & Mental Wellness support

Snacks in our offices

Job summary

Axon is seeking a seasoned Vice President of Brand to lead its global creative and brand functions, shaping brand strategy, visual identity, and storytelling across campaigns, product narratives, and executive content. You’ll build and scale a high‑performing team of designers, video producers, and storytellers responsible for bringing Axon’s mission to life and driving awareness, trust, and growth.

The role reports to the SVP, Marketing and offers a hybrid work model across multiple US offices.

Qualifications

• 8+ years leading brand/creative teams in high-growth tech.
• Proven experience building and scaling global brands with measurable impact.
• Track record leading multidisciplinary creative teams across design, video, content, production and campaigns.
• Strong portfolio demonstrating exceptional brand-building and creative leadership.
• Experience developing integrated campaigns that drive awareness and business results.
• Ability to balance strategic thinking with hands-on creative leadership.
• Exceptional communication, storytelling, and executive influence skills.
• Experience managing and developing senior creative leaders.
• Deep understanding of modern brand building across digital, social, experiential and emerging channels.

Responsibilities

• Define and evolve Axon's global brand strategy, positioning, narrative and visual identity.
• Ensure consistency across all brand touchpoints, channels, and experiences.
• Build and protect one of the most trusted and recognizable brands in public safety technology.
• Lead the company's end-to-end creative organization, including design, video production, creative services, and campaign development.
• Establish creative standards, operating models, and workflows that enable exceptional output at scale.
• Elevate the quality, consistency, and effectiveness of creative work across the organization.
• Oversee concept development and creative execution for Axon's most visible campaigns, launches, announcements, and brand initiatives.
• Ensure creative work is both emotionally compelling and strategically effective.
• Shape how Axon tells stories through video, digital content, events, customer narratives, executive visibility, and emerging media.
• Proactively identify new ways to showcase customer impact, innovation, and mission-driven storytelling.
• Champion innovative creative approaches that differentiate Axon in the market.
• Drive use of emerging AI technologies, balanced with traditional creative approaches to deliver impactful content and experiences.
• Lead, coach, and inspire a high-performing team of creative leaders and specialists.
• Attract top-tier creative talent across design, video, production, and brand disciplines.
• Foster a culture of creativity, accountability, experimentation, and continuous improvement.
• Serve as a strategic advisor to senior leaders on brand, messaging, creative strategy, and storytelling.
• Partner with broader Marketing, Communications, Product, Sales, and Executive Leadership to ensure cohesive brand experiences across audiences.

Skills

Brand leadership

Creative leadership

Storytelling

Executive communication

Campaign development

Brand strategy

Video production

Adobe Creative Suite

Education

Bachelor's degree in Marketing/Design

Tools

Video editing

Job description

Axon is seeking a seasoned Vice President of Brand to lead its global creative and brand functions, shaping brand strategy, visual identity, and storytelling across campaigns, product narratives, and executive content. You’ll build and scale a high‑performing team of designers, video producers, and storytellers responsible for bringing Axon’s mission to life and driving awareness, trust, and growth.

The role reports to the SVP, Marketing and offers a hybrid work model across multiple US offices.