Vice President, Creative and Brand

Axon; Boston (MA); Hybrid; USD 280,800 - 449,280; Full time

Benefits offered by this job

Competitive salary and 401(k) with"em

Discretionary paid time off

Paid parental leave for all

Medical, Dental, and Vision plans

Fitness Programs

Emotional & Mental Wellness support

Snacks in our offices

Job summary

Axon is seeking a seasoned Vice President of Brand to lead its global creative and brand functions, shaping brand strategy, visual identity, and storytelling across campaigns, product narratives, and executive content. You’ll build and scale a high‑performing team of designers, video producers, and storytellers responsible for bringing Axon’s mission to life and driving awareness, trust, and growth.

The role reports to the SVP, Marketing and offers a hybrid work model across multiple US offices.

Qualifications

• 8+ years leading brand/creative teams in high-growth tech.
• Proven experience building and scaling global brands with measurable impact.
• Track record leading multidisciplinary creative teams across design, video, content, production and campaigns.
• Strong portfolio demonstrating exceptional brand-building and creative leadership.
• Experience developing integrated campaigns that drive awareness and business results.
• Ability to balance strategic thinking with hands-on creative leadership.
• Exceptional communication, storytelling, and executive influence skills.
• Experience managing and developing senior creative leaders.
• Deep understanding of modern brand building across digital, social, experiential and emerging channels.

Responsibilities

• Define and evolve Axon's global brand strategy, positioning, narrative and visual identity.
• Ensure consistency across all brand touchpoints, channels, and experiences.
• Build and protect one of the most trusted and recognizable brands in public safety technology.
• Lead the company's end-to-end creative organization, including design, video production, creative services, and campaign development.
• Establish creative standards, operating models, and workflows that enable exceptional output at scale.
• Elevate the quality, consistency, and effectiveness of creative work across the organization.
• Oversee concept development and creative execution for Axon's most visible campaigns, launches, announcements, and brand initiatives.
• Ensure creative work is both emotionally compelling and strategically effective.
• Shape how Axon tells stories through video, digital content, events, customer narratives, executive visibility, and emerging media.
• Proactively identify new ways to showcase customer impact, innovation, and mission-driven storytelling.
• Champion innovative creative approaches that differentiate Axon in the market.
• Drive use of emerging AI technologies, balanced with traditional creative approaches to deliver impactful content and experiences.
• Lead, coach, and inspire a high-performing team of creative leaders and specialists.
• Attract top-tier creative talent across design, video, production, and brand disciplines.
• Foster a culture of creativity, accountability, experimentation, and continuous improvement.
• Serve as a strategic advisor to senior leaders on brand, messaging, creative strategy, and storytelling.
• Partner with broader Marketing, Communications, Product, Sales, and Executive Leadership to ensure cohesive brand experiences across audiences.

Skills

Brand leadership

Creative leadership

Storytelling

Executive communication

Campaign development

Brand strategy

Video production

Adobe Creative Suite

Education

Bachelor's degree in Marketing/Design

Tools

Video editing

Job description

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast‑paced, challenging and meaningful. Here, you’ll take ownership and drive real change.

Vice President, Brand & Creative

Job Title: Vice President, Brand & Creative
Location: Boston, Phoenix, or Seattle office (Mon remote, Tues - Friday in office)
Reports to: SVP, Marketing

Join Axon and Be a Force for Good

At Axon, we're on a mission to Protect Life. We’re building the future of public safety through connected devices, software, AI, robotics, drones, and real‑time operations technologies that help save lives around the world.

As our products transform public safety, justice, and emergency response, our brand must do more than communicate what we build—it must inspire belief in why we build it.

We're looking for an exceptional Vice President of Brand to lead Axon's global creative and brand function. This leader will shape how the world experiences Axon across every touchpoint—from breakthrough campaigns and product storytelling to executive content, events, video, digital experiences, and employer brand.

This is a rare opportunity to steward one of the most meaningful technology brands in the world. You'll lead a team of designers, creatives, video producers, and storytellers responsible for bringing Axon's mission to life and ensuring our brand continues to scale alongside the company.

Your Impact

As Vice President of Brand, you will own Axon's global brand strategy, creative vision, and execution. You'll lead the teams responsible for creative development, visual design, video production, and tier‑one campaign creative, ensuring every expression of the brand reflects the innovation, optimism, and mission‑driven culture that define Axon.

You’ll oversee a team of eight direct reports and partner closely with leaders across the Market teams, Digital, Communications, Product, and Executive Leadership to create work that drives awareness, engagement, trust, and business growth.

What You'll Do

Lead Axon's Global Brand Vision

• Define and evolve Axon's global brand strategy, positioning, narrative, and visual identity.
• Ensure consistency and excellence across all brand touchpoints, channels, and experiences.
• Build and protect one of the most trusted and recognizable brands in public safety technology.

Own the Creative Function

• Lead the company's end‑to‑end creative organization, including design, video production, creative services, and campaign development.
• Establish creative standards, operating models, and workflows that enable exceptional output at scale.
• Elevate the quality, consistency, and effectiveness of creative work across the organization.

Drive Breakthrough Campaigns

• Oversee concept development and creative execution for Axon's most visible campaigns, launches, announcements, and brand initiatives.
• Ensure creative work is both emotionally compelling and strategically effective.

Lead Storytelling & Content Innovation

• Shape how Axon tells stories through video, digital content, events, customer narratives, executive visibility, and emerging media.
• Proactively identify new ways to showcase customer impact, innovation, and mission‑driven storytelling.
• Champion innovative creative approaches that differentiate Axon in the market.
• Drive use of emerging AI technologies, balanced with traditional creative approaches to deliver impactful content and experiences.

Build and Develop Exceptional Teams

• Lead, coach, and inspire a high‑performing team of creative leaders and specialists.
• Attract top‑tier creative talent across design, video, production, and brand disciplines.
• Foster a culture of creativity, accountability, experimentation, and continuous improvement.

Partner Across the Business

• Serve as a strategic advisor to senior leaders and executives on brand, messaging, creative strategy, and storytelling.
• Partner with broader Marketing, Communications, Product, Sales, and Executive Leadership to ensure cohesive brand experiences across audiences.

What You Bring

• 8+ years of experience leading brand, creative, marketing, or design organizations, including significant experience in high‑growth technology companies.
• Proven experience building and scaling global brands with measurable business impact.
• Track record of leading multidisciplinary creative teams across design, video, content, production, and campaign development.
• Strong portfolio demonstrating exceptional brand‑building and creative leadership.
• Experience developing integrated campaigns that drive awareness, engagement, and business results.
• Ability to balance strategic thinking with hands‑on creative leadership.
• Exceptional communication, storytelling, and executive influence skills.
• Experience managing and developing senior creative leaders.
• Deep understanding of modern brand building across digital, social, experiential, and emerging channels.

Preferred Qualifications

• Experience leading brand or creative functions for a public technology company.
• Experience in enterprise software, AI, hardware, public safety, or adjacent industries.
• Experience producing large‑scale campaigns, executive storytelling, and premium video content.
• Familiarity with mission‑driven brands that operate in highly visible or complex environments.

Success in This Role Looks Like

• Axon's brand becomes increasingly differentiated, recognizable, and influential among customers, candidates, investors, policymakers, and the public, while maintaining a consistent through‑line across diverse markets and audiences.
• Creative quality and consistency reach a new standard across every major touchpoint.
• Campaigns generate measurable business impact while strengthening long‑term brand equity.
• The creative organization becomes a destination team that attracts and develops exceptional talent.
• Axon is recognized as one of the most compelling and mission‑driven brands in technology.

Benefits that Benefit You

• Competitive salary and 401(k) with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, and Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Snacks in our offices

Base Pay Range: $280,800 - $449,280 USD

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Equal Employment Opportunity Statement: We are an equal‑opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent—regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances—and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or recruiting process, please contact [e-mail] for accommodation purposes only.

Phishing Alert: Axon will never ask you to pay for any part of the hiring process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.