Recruitment Marketing Manager

0507 Team TAG Services, LLC; New York (NY); Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Flexible PTO

Health, dental, vision insurance

401(k) with company match

Job summary

The Aspen Group (TAG) is a leading healthcare support organization renowned for its portfolio of national brands. TAG seeks a Recruitment Marketing Manager to craft and execute integrated campaigns that attract top healthcare talent across multiple brands.

You will partner with Talent Acquisition, orchestrate media, content, and CRM strategies, and leverage analytics to optimize ROI while driving high-quality hires for a dynamic portfolio of brands.

Qualifications

• 6+ years in results-driven marketing with growth/demand gen focus, healthcare experience preferred.
• Excellent stakeholder management and ability to influence senior leaders.
• Strong analytics, funnel analysis and attribution basics; GA4 proficiency.
• Experience with Google/LinkedIn/Meta and programmatic advertising platforms.
• CRM concepts and campaign management experience; Phenom CRM a plus.
• Comfort with AI-powered marketing tools and automation.

Responsibilities

• Own full-funnel marketing strategy for markets, roles, or talent segments with measurable hiring outcomes.
• Partner with talent acquisition as a trusted resource; align priorities and report progress.
• Build candidate-journey through segmentation, messaging, paid media, SEO/landing experiences, CRM/email, and conversion paths.
• Collaborate with Creative, CRM, and Digital to craft briefs and content needs.
• Use analytics to maximize campaign performance and maintain a steady candidate pipeline.
• Manage budgets and vendor/agency partners; forecast and optimize ROI.
• Monitor industry trends and competitor activity; evolve strategies to stay ahead.

Skills

Growth marketing

Stakeholder management

Analytics

GA4

Google Ads

LinkedIn Ads

Meta Ads

Programmatic ads

CRM concepts

AI marketing tools

Project management

Tools

Phenom CRM

Job description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 23,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health.

Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone.

TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care.

Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

The Aspen Group (TAG) knows great marketing drives our candidate experience and growth, so we give the Recruitment Marketing team the resources and runway to test bold ideas.

If you're an experienced marketer who loves building and scaling integrated strategies, and you're just as comfortable building strong stakeholder relationships along the way, we want to hear from you.

As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our dedicated team as a Recruitment Marketing Manager.

Benefits of joining the team A flexible work environment Competitive salary and generous benefits package that includes flexible paid time off, health, dental, vision, and a 401(k) with company match A culture built on ownership: you're trusted to make bold calls and own the outcomes, good or bad The chance to work across a portfolio of well-known national brands, so you're building new skills with every campaign instead of running the same playbook on repeat A team that's genuinely excited to innovate, not just say it in a job posting

You’ll Achieve Success by:

• Owning full-funnel marketing strategy for specific markets, roles, or talent segments: translate business goals into integrated plans, build cross-functional consensus, and drive measurable, quality hiring outcomes.
• Day to day, this means you will: Partner closely with talent acquisition as a trusted, consultative resource: proactively manage relationships, align competing priorities, and understand the nuances of their hard-to-fill roles and pipelines, then report back on results and progress
• Build the candidate-journey strategy, integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO/website/landing experiences, CRM/email/SMS, retargeting, and on-site conversion, into cohesive, test-and-learn plans with clear KPIs, attribution, and ROI targets
• Orchestrate creative briefs, content needs, landing experiences, and conversion paths in partnership with Creative, CRM, and Digital
• Utilize analytics to maximize your campaign performance and ensure a steady pipeline of qualified candidates
• Manage budgets and vendor/agency partners; forecast and reallocate to maximize ROI
• Monitor industry trends, competitor activities, and best practices, and proactively evolve strategies to stay ahead

Qualifications

• 6+ years in results-driven marketing (growth/demand gen/performance) with strong account management skills; recruitment marketing and/or healthcare experience is preferred, not required
• Exceptional stakeholder and account management skills, with a proven ability to build trust, influence senior leaders, and drive consensus across competing priorities; excellent written and verbal storytelling, including building executive-ready presentations
• Strong analytics: funnel analysis, experimentation, attribution basics; proficiency with GA4 and other analytics tools
• Strong working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms, with the ability to drive and interpret results from them
• Prior experience with CRM concepts and campaign management preferred; experience using Phenom CRM a plus
• Comfortable with AI-powered marketing tools and automation, from generative AI content creation to campaign optimization and audience targeting
• Strong project management skills: able to plan, prioritize, and juggle multiple campaigns and deliverables simultaneously
• Experience managing budgets and agencies/platforms
• Occasional travel required

Salary: $115-135k with bonus opportunity A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees

Salary: $115-135k with bonus opportunity A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match View CA Privacy Policy

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Privacy Policy | The Aspen Group (TAG)