VP, B2C & Digital Growth

Lakeshore Learning Materials; Carson (CA); On-site; USD 170,000 - 300,000; Full time

Benefits offered by this job

Bonus eligible

Parental leave

Medical/dental/vision insurance

401(k) plan with company contribution

Flexible benefits

On-site preschool for employees’ kids

On-site gym

Employee discount

Casual dress

Job summary

Lakeshore Learning Materials is seeking a VP of B2C & Digital Marketing to lead the vision, strategy and growth for our consumer and digital marketing. You will shape integrated B2C marketing strategies that drive customer acquisition, engagement, retention and eCommerce growth, while building long-term equity in a brand teachers and parents have trusted since 1954.

This senior leader will oversee loyalty, lifecycle marketing, CRM, email, social, paid media, SEO, digital commerce and omnichannel

Qualifications

• 12+ years of digital marketing experience in an ecommerce environment.
• 8+ years in a management role leading digital performance marketing teams in B2C commerce.

Responsibilities

• Shaping the B2C and digital marketing vision, strategy and growth agenda, integrating loyalty, acquisition, retention, eCommerce, CRM, social and performance marketing to drive revenue, customer lifetime value and market share.
• Overseeing the B2C marketing portfolio, budget and resource allocation, and ensuring accountability for revenue, profitability, conversion, retention and ROMI.
• Architecting loyalty, retention and customer lifecycle programs that turn first-time buyers into longtime Lakeshore families across digital and retail channels
• Synthesizing consumer insights, market intelligence, competitive trends and digital analytics to identify growth opportunities and improve the end-to-end customer experience
• Leading omnichannel and performance marketing across paid media, SEO, email and social, using audience segmentation, personalization and testing to optimize the customer journey
• Building, coaching and mentoring a high-performing marketing organization with a culture of experimentation and growth
• Transforming marketing capabilities by integrating new technologies, processes and operating models
• Influencing executive decisions and aligning marketing priorities with company growth goals

Skills

Digital marketing leadership

B2C marketing

CRM

Lifecycle marketing

Strategic thinking

Analytics

Budget management

Team leadership

Tools

CRM software

Marketing automation

Web analytics

SEO tools

Job description

Lakeshore Learning Materials is seeking a VP of B2C & Digital Marketing to lead the vision, strategy and growth for our consumer and digital marketing. You will shape integrated B2C marketing strategies that drive customer acquisition, engagement, retention and eCommerce growth, while building long-term equity in a brand teachers and parents have trusted since 1954.

This senior leader will oversee loyalty, lifecycle marketing, CRM, email, social, paid media, SEO, digital commerce and omnichannel