VP, Analytics - Women’s Health

Bonafide Health; United States; On-site; USD 190,000 - 332,000; Full time

Job summary

Bonafide Health is seeking a VP of Analytics to lead the analytics strategy for its women's health brands. This executive role involves partnering with senior leaders, driving data-driven decision-making, and managing a talented team to enhance customer acquisition and brand performance. The ideal candidate will have extensive experience in analytics leadership and a passion for transforming data into actionable insights.

Benefits

Competitive salary and benefits

Collaborative work environment

Opportunities for career growth

Qualifications

• 12+ years of progressive leadership experience in analytics.
• Experience in omni-channel marketing (DTC, retail, Amazon).
• Strong interpersonal skills to present data insights.

Responsibilities

• Lead and execute the analytics strategy for omni-channel presence.
• Partner with C-suite executives to integrate analytics into business strategies.
• Manage and mentor an effective analytics team.

Skills

Leadership

Data Analysis

Strategic Thinking

Communication

Problem Solving

Education

Bachelor's degree in Business Analytics, Statistics, Mathematics, Economics

Advanced degree preferred

Tools

SQL

ETL pipelines

BI tools (e.g., Looker, Tableau)

Python

Job description

Join to apply for the VP, Analytics - Women’s Health role at Bonafide Health

Join to apply for the VP, Analytics - Women’s Health role at Bonafide Health

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

This role is not available for sponsorship including I-983 participation.

The VP, Analytics, Women’ Health reports directly to the CFO and serves as the analytics leader for the women’s health brands: Bonafide, Uqora and Equelle, where data driven decision making is a core component of our DNA.

As a key member of our leadership team, this role will partner with our C-suite and senior commercial leaders to drive strategic decision making, leading a talented team of analysts to solve complex problems and ensure that we remain at the forefront of the women’s health landscape and exceed our goal of $400 million in revenues by 2028. As we embark on expanding our omni-channel presence beyond our digitally native roots, this strategic role will reshape our analytics and KPIs to further drive customer acquisition, retention, and overall brand performance across all channels.

Critical contributions this role is counted on to deliver include:

• Lead and execute the analytics strategy, providing a strategic roadmap as we expand our omni-channel presence. Promote a data-first culture, transforming complex data into actionable insights that drive key business decisions.
• Partner with C-suite executives and commercial leads to integrate analytics into overall business strategies, offering insights on business health, growth opportunities, and optimization across customer acquisition, retention, marketing, and sales strategies.
• Foster a sense of business partnership whereby our analytics team is acting as embedded analysts, collaborating with commercial teams to drive the business. Act as the central analytics liaison for our commercial teams, ensuring alignment on analytics needs, requirements gathering, and seamless communication cross-functionally across business units.
• Lead evaluation of omni-channel mix across retail, DTC, HCP, and Amazon, refreshing our KPIs and analytical approach beyond core DTC metrics. Assess channel overlap and deliver actionable insights that guide improvements in marketing efficiency, customer engagement, and overall brand performance. Establish and assess retail KPIs such as velocities, traffic, repeat purchase rates and category growth to guide retail strategy.
• Establish, manage, and mentor an effective analytics team. Provide leadership and guidance on best practices, analytics methodologies, and ensure timely, high-quality data insights are delivered for decision-making.
• Oversee and optimize data infrastructure, ensuring scalability, accuracy, consistency, and data integrity. Ensure compliance with data protection regulations and work with external agencies as needed to enhance data capabilities.
• Drive the adoption of advanced analytics techniques, including machine learning and predictive modeling, to enhance insights and business predictions. Promote a testing culture across teams to optimize strategies.
  
  

IDEAL CANDIDATE PROFILE

The ideal VP, Analytics, Women’s Health is a proven leader with experience growing omni-channel brands and a passion for transforming data into actionable insights. They have experience spearheading the development of innovative analytics solutions, unlocking new opportunities, and supporting the business growth.

Capabilities & Skills Required

To take on these challenges, you’ll need to have:

• Bachelor's degree in Business Analytics, Statistics, Mathematics, Economics, or related field; advanced degree preferred.
• 12+ years of progressive leadership experience in analytics, with at least 5 years in a leadership role leading an Analytics function.
• Must have experience in omni-channel marketing (DTC, retail, Amazon) ideally within a digitally native, subscription-based business.
• Advanced proficiency in SQL, experience with ETL pipelines and BI tools (e.g., Looker, Tableau), and familiarity with Python or other data analysis languages.
• Experience in statistical testing, predictive analytics, and advanced data modeling is a plus.
• Proven experience in leading, developing, and scaling analytics teams, with a focus on delivering projects on time and within budget.
• Strong interpersonal skills and the ability to present complex data insights in a clear, persuasive manner to both technical and non-technical stakeholders.
• Ability to design complex systems that influence data-driven business decisions, particularly in the domains of marketing, customer acquisition, and retention. Strong understanding of performance marketing metrics and customer journey mapping.
• Deep knowledge of marketing analytics and a passion for leveraging emerging technologies to stay ahead of industry trends. Experience with big data tools such as Spark, Snowflake, and cloud platforms (such as Google Cloud) is a plus.
• Ability to travel 10-15% depending on the business needs.
  
  

What We Offer

• A leadership role with significant impact on the strategic direction and growth of Bonafide’s women’s health brands.
• An opportunity to build and lead an innovative, high-performing analytics team in a rapidly expanding company.
• Competitive salary and benefits, including health, wellness, and retirement plans.
• A collaborative, dynamic work environment focused on empowerment and growth.
  
  

If you are a visionary leader with a passion for transforming data into actionable insights and a commitment to advancing women’s health, we would love to hear from you. Join us at Bonafide and help shape the future of women’s health!

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

National Target Base Pay Range: $190,000 - $332,000

The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $211,000 - $369,000, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Bonafide is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

California Fair Chance Act

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Job Alert Fraud

We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.

Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: [e-mail].

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Pharmaceutical Manufacturing

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