VP, AI-Driven Shopping & Experience Strategy

JPMorganChase

New York (NY)

On-site

USD 200,000 - 320,000

Full time

6 days ago

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Job summary

JPMorgan Chase in New York is seeking a Vice President to lead Shopping Innovation & AI Strategy on the Becoming a Customer Digital Shopping team, shaping how customers discover and compare banking products with confidence.

You will set the vision to modernize consumer deposit shopping, define AI-enabled experiences, and collaborate across marketing, product, design, analytics, and technology to drive impactful, responsible outcomes.

Qualifications

Bachelor's degree in marketing, business, strategy, analytics, design, or technology.
7+ years of experience leading digital strategy, customer experience, innovation, growth, or transformation initiatives.
Ability to translate ambiguous customer or business problems into a clear vision, strategic choices, a roadmap, and measurable outcomes.
Genuine, hands-on AI fluency beyond basic chat or content generation, with experience applying AI to real workflows, customer experiences, or decision processes.

Responsibilities

Develop and lead the multi-year vision for shopping innovation, with agentic shopping as a core growth and customer experience priority.
Reimagine how customers discover, evaluate, compare, and select banking products across public, authenticated, and assisted (in-branch) experiences.
Identify and prioritize high-value uses of AI across the shopping journey, including customer insights, personalization, recommendations and decision support, content intelligence, experimentation, workflow automation, and agent-enabled experiences.
Translate emerging technologies and changing customer behaviors into focused strategies, business cases, roadmaps, and near-term experiments.
Define the role of AI agents in the shopping ecosystem, including where they should inform, recommend, personalize, or act—and where human judgment, customer consent, and controls must remain central.
Champion responsible, customer-centered AI by establishing clear success measures, evidence standards, human-in-the-loop controls, and appropriate risk and compliance engagement.
Partner across marketing, product, design, analytics, technology, legal, risk, and controls to align priorities, remove barriers, and deliver shared outcomes without direct authority.
Build an experimentation agenda that tests customer value, commercial impact, trust, operational feasibility, and scalability before broader rollout.
Use customer research, behavioral data, market intelligence, and competitive trends to identify unmet needs and inform strategic choices.
Create compelling executive narratives that simplify complex ideas, frame tradeoffs, secure decisions, and sustain momentum across senior stakeholders.
Define and report meaningful outcomes, including improvements in customer confidence, engagement, conversion, incremental account growth, and speed from insight to market.