VP, Account Strategy

Mediassociates, Inc.; Connecticut; On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

Job summary

A leading media strategy firm in Connecticut is looking for a Vice President, Account Strategy to lead client services and account planning. This executive role will involve driving strategic media planning, strengthening client partnerships, and overseeing a high-performing team. The ideal candidate will have over 15 years of experience in media strategy and account leadership, alongside a bachelor's degree. This position offers comprehensive benefits including medical, vision, dental, and more.

Qualifications

• 15+ years in media strategy, account leadership, or agency environment.
• Proven experience managing senior client relationships and large accounts.
• Strong expertise in omnichannel media planning and performance marketing.

Responsibilities

• Lead and develop the Account Planning team, setting vision and driving performance.
• Serve as a senior strategic advisor to clients, building strong executive relationships.
• Translate data and analytics into actionable marketing strategies.

Skills

Media strategy

Account leadership

Client relationship management

Omnichannel media planning

Data analysis

Education

Bachelor's degree

Job description

Pay Type: Benefits: Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave, Paid paternity leave, Tuition assistance, Disability insurance

Job Description

Mediassociates is seeking a Vice President, Account Strategy to lead our client services and account planning function. This executive-level role will drive strategic media planning, strengthen client partnerships, and lead a high-performing team to deliver measurable business outcomes.

You'll combine data-driven strategy, media expertise, and client leadership to guide omnichannel campaigns and elevate client performance across paid, owned, and earned media.

Key Responsibilities

• Lead and develop the Account Planning team, setting vision and driving performance
• Serve as a senior strategic advisor to clients, building strong executive relationships
• Translate data and analytics into actionable marketing strategies
• Oversee campaign strategy, audience targeting, and measurement frameworks
• Drive client growth, retention, and revenue performance
• Collaborate cross-functionally with Media, Digital, Analytics, and Ad Ops teams
• Contribute to new business development and pitch strategy
• Coach and mentor team members, fostering a high-performing, collaborative culture

Qualifications

• 15+ years in media strategy, account leadership, or agency environment
• Proven experience managing senior client relationships and large accounts
• Strong expertise in omnichannel media planning and performance marketing
• Ability to turn data into clear, compelling insights and presentations
• Experience leading teams and driving operational excellence
• Strategic mindset with a balance of analytical and creative thinking
• Bachelor's degree required

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.