Visual Content & Brand Storytelling Specialist

PNC Financial Services Group, Inc.; Richmond (VA); On-site; USD 64,000 - 106,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

401(k) with company match

Pension

Stock purchase plan

Dependent care reimbursement

Education assistance

Wellness program

Job summary

Harris Williams is seeking a Marketing Specialist to craft compelling visual content that brings our brand to life across digital and print channels. You will work with the Marketing team to translate complex ideas into engaging visuals, spanning graphics, video, web, and social formats.

You will shape our brand storytelling through hands-on design, production, and collaboration with subject matter experts, ensuring consistency and impact across campaigns and communications.

Qualifications

• Bachelor's degree or equivalent experience.
• 3–6+ years in content creation, video production, or digital storytelling.
• Proficiency with Adobe Creative Suite and Figma.
• Strong eye for visual storytelling and communication.
• Experience across multiple digital and marketing channels.

Responsibilities

• Design visual content for digital channels and internal communications.
• Create graphics, illustrations, presentations, infographics, and assets.
• Support video content development, including employee stories and event highlights.
• Assist with video editing, motion graphics, captioning, and optimization.
• Partner with SMEs to translate thought leadership into visuals.
• Brand execution: maintain standards; adapt assets using Creative Suite; collaborate with stakeholders.
• Website: publish pages and assets via CMS; enhance digital experiences.
• Project management: juggle multiple campaigns and meet deadlines.

Skills

Graphic design

Video production

Digital storytelling

Web design

Brand storytelling

Project management

Strong communication

Education

Bachelor's degree or equivalent experience

Tools

Adobe Creative Suite

Figma

Content Management System

Job description

Harris Williams is seeking a Marketing Specialist to craft compelling visual content that brings our brand to life across digital and print channels. You will work with the Marketing team to translate complex ideas into engaging visuals, spanning graphics, video, web, and social formats.

You will shape our brand storytelling through hands-on design, production, and collaboration with subject matter experts, ensuring consistency and impact across campaigns and communications.