Marketing Specialist

PNC Financial Services Group, Inc.; Richmond (VA); On-site; USD 64,000 - 106,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

401(k) with company match

Pension

Stock purchase plan

Dependent care reimbursement

Education assistance

Wellness program

Job summary

Harris Williams is seeking a Marketing Specialist to craft compelling visual content that brings our brand to life across digital and print channels. You will work with the Marketing team to translate complex ideas into engaging visuals, spanning graphics, video, web, and social formats.

You will shape our brand storytelling through hands-on design, production, and collaboration with subject matter experts, ensuring consistency and impact across campaigns and communications.

Qualifications

• Bachelor's degree or equivalent experience.
• 3–6+ years in content creation, video production, or digital storytelling.
• Proficiency with Adobe Creative Suite and Figma.
• Strong eye for visual storytelling and communication.
• Experience across multiple digital and marketing channels.

Responsibilities

• Design visual content for digital channels and internal communications.
• Create graphics, illustrations, presentations, infographics, and assets.
• Support video content development, including employee stories and event highlights.
• Assist with video editing, motion graphics, captioning, and optimization.
• Partner with SMEs to translate thought leadership into visuals.
• Brand execution: maintain standards; adapt assets using Creative Suite; collaborate with stakeholders.
• Website: publish pages and assets via CMS; enhance digital experiences.
• Project management: juggle multiple campaigns and meet deadlines.

Skills

Graphic design

Video production

Digital storytelling

Web design

Brand storytelling

Project management

Strong communication

Education

Bachelor's degree or equivalent experience

Tools

Adobe Creative Suite

Figma

Content Management System

Job description

Position Overview

Harris Williams will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description Title: Marketing Specialist, Visual Content & Creative Storytelling

We are a global investment bank specializing in M&A and private capital advisory services. Clients worldwide rely on us to help unlock value in their business and turn ambitious goals into reality. We approach every engagement with boundless collaboration, pooling expertise and relationships across industries, service offerings, and geographies. For over 35 years, our clients have trusted us to think strategically, execute precisely, and deliver premium outcomes to help them grow. We are ambitious in our goals and steadfast in the belief that clients deserve our very best. To achieve our highest aspiration, we invest in world-class, team-oriented individuals who are smart, driven, and principled – those who are eager to be part of something bigger than themselves. When you join Harris Williams, you are welcomed into a collegial environment where every individual has the opportunity to make an impact in a powerful and significant way. We invite you to learn more about careers at Harris Williams.

The Role

Harris Williams is seeking a Marketing Specialist to create compelling visual content that brings our brand to life across digital and print channels. This role will support firmwide marketing initiatives through a mix of graphic design, web design, digital content creation, video, and other visual formats. Working closely with colleagues across the Marketing team, the specialist will help translate complex ideas into engaging visual experiences that strengthen the firm's brand, culture, and market presence.

Why This Role is Unique

This role offers the chance to shape how Harris Williams tells its story visually, from graphic design and web experiences to video and motion content, across the firm's brand. You will work hands-on across the full creative process, from concept to production, while partnering closely with the Marketing team and subject matter experts across the firm to bring ideas to life visually.

Core Responsibilities

• Design visual content for digital, social media, email, web, and internal communications channels.
• Create graphics, illustrations, presentations, infographics, and other visual assets that communicate ideas clearly and effectively.
• Support the development and production of video content, including employee stories, event highlights, recruiting content, and brand storytelling.
• Assist with video editing, motion graphics, captioning, and optimization for various digital platforms.
• Partner with subject matter experts to translate thought leadership and business content into engaging visual formats.
• Design & Brand Execution: produce branded marketing materials while maintaining consistency with firm brand standards; create and adapt assets using Figma, Adobe Creative Suite, and other creative tools; collaborate with internal stakeholders and external partners to bring creative concepts to life; contribute creative ideas and recommendations that enhance the effectiveness of marketing campaigns and communications.
• Website & Digital Experience: help identify opportunities to enhance user engagement through visual storytelling and digital experiences; partner with the digital team to integrate video and multimedia content across the website and internal platforms; support content updates by preparing visual assets optimized for digital channels; build and publish new website pages using the firm's content management system.
• Project Management & Execution: collaborate closely with the full Marketing team to ensure the brand is consistently demonstrated across all marketing efforts; anticipate and troubleshoot issues that may impede project timelines, proactively implementing solutions; manage multiple projects simultaneously while meeting deadlines and maintaining high-quality execution.

Job Specific Competencies, Education and Experience

• Required 3–6+ years of experience in content creation, video production, or digital storytelling.
• Strong eye for visual storytelling, composition, and pacing.
• Familiarity with social media and digital content best practices, with comfort in light scripting, messaging, and content framing.
• Experience working across multiple digital and marketing channels, with an appetite to learn additional mediums.
• Proficiency with Adobe Creative Suite, Figma, a content management system, and other relevant marketing platforms.
• Organized, detail-oriented, and able to manage multiple deadlines efficiently.
• Excellent communication skills, with a collaborative, consultative approach across cross-functional partners (e.g., other internal departments, investment banking teams, external agencies).
• A creative, curious thinker who is proactive and solutions-oriented, bringing passion to projects of all sizes and seeking opportunities for continuous improvement.
• Bachelor's degree or equivalent experience.
• Preferred: Experience capturing photography in professional or event settings.
• Preferred: Experience in B2B, agency, or financial services environments.
• Preferred: Experience filming and editing social media content independently (end-to-end production).

Our Culture & Growth

When you join Harris Williams, you step into a highly collaborative, high-expectations environment where individuals are empowered to take ownership and make a visible impact. We value curiosity, accountability, and a strong team-first mindset. This is an environment where you will be expected to lean in, contribute meaningfully, and grow quickly, working alongside passionate colleagues who are committed to excellence and continuous improvement.

Additional Information

Candidates must be authorized to work in the U.S. without sponsorship.

This is an in-office role in Richmond, VA; light after-hours email usage expected.

This description reflects the core responsibilities of the role but is not intended to be all-inclusive. Responsibilities and focus areas may evolve based on business needs.

Disclaimer

Harris Williams will not accept unsolicited resumes from contingency recruiters. Any such resumes received will not be considered as legitimate submissions, and Harris Williams will not pay for the placement of a candidate resulting from the receipt of an unsolicited resume. Furthermore, Harris Williams strictly forbids any contingency recruiter from representing the firm in the market without prior consent.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented Competencies
• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems

Education

Bachelors

Certifications: No Required Certification(s)

Licenses: No Required License(s)

Language Assessments: No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $63,750.00 – $106,250.00. Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 09/01/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [e-mail]. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Additional Company Overview

We are a global investment bank specializing in M&A and private capital advisory services. Clients worldwide rely on us to help unlock value in their business and turn ambitious goals into reality. We approach every engagement with boundless collaboration, pooling expertise and relationships across industries and geographies. For over 30 years, our clients have trusted us to think strategically, execute precisely, and deliver superior outcomes to help them grow. We are ambitious in our goals and steadfast in the belief that clients deserve our very best. To achieve our highest aspiration, we invest in world-class, team-oriented individuals who are smart, driven, and principled – those who are eager to be part of something bigger than themselves. When you join Harris Williams, you are welcomed into a collegial environment where every individual has the opportunity to make an impact in a powerful and significant way.