Vision Care Brand Marketing Manager (OTC)

Alcon; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Life Insurance

Retirement plan

PTO

Job summary

Alcon is seeking a Manager, Brand Marketing, OTC for its Vision Care function in Fort Worth, TX. You will develop and execute strategic marketing plans, conduct market research, and analyze competitors to meet company objectives.

The role involves leading brand plans, managing portfolios, and coordinating with cross-functional teams to drive growth and successful launches across digital, retail, and e-commerce channels.

Qualifications

• Bachelor’s Degree or equivalent years of directly related experience; varie d education paths accepted.
• Fluent read/write/understand English for business communication.
• Minimum 5 years of relevant experience in marketing or brand management.

Responsibilities

• Develop and execute short and long-range brand strategies for Dry Eye & Ocular Health products.
• Lead annual brand plans to drive sales, market share, and profitability.
• Manage portfolios and drive strategy, growth initiatives, and launches.
• Conduct competitive analysis, consumer research and market assessments.
• Drive integrated consumer marketing across digital, retail, shopper, and e-commerce.

Skills

Brand marketing

Market research

Digital campaigns

Cross-functional collaboration

Education

Bachelor’s Degree or equivalent

Job description

Alcon is seeking a Manager, Brand Marketing, OTC for its Vision Care function in Fort Worth, TX. You will develop and execute strategic marketing plans, conduct market research, and analyze competitors to meet company objectives.

The role involves leading brand plans, managing portfolios, and coordinating with cross-functional teams to drive growth and successful launches across digital, retail, and e-commerce channels.