Manager, Brand Marketing, OTC

Alcon; Fort Worth (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Life Insurance

Retirement plan

PTO

Job summary

Alcon is seeking a Manager, Brand Marketing, OTC for its Vision Care function in Fort Worth, TX. You will develop and execute strategic marketing plans, conduct market research, and analyze competitors to meet company objectives.

The role involves leading brand plans, managing portfolios, and coordinating with cross-functional teams to drive growth and successful launches across digital, retail, and e-commerce channels.

Qualifications

• Bachelor’s Degree or equivalent years of directly related experience; varie d education paths accepted.
• Fluent read/write/understand English for business communication.
• Minimum 5 years of relevant experience in marketing or brand management.

Responsibilities

• Develop and execute short and long-range brand strategies for Dry Eye & Ocular Health products.
• Lead annual brand plans to drive sales, market share, and profitability.
• Manage portfolios and drive strategy, growth initiatives, and launches.
• Conduct competitive analysis, consumer research and market assessments.
• Drive integrated consumer marketing across digital, retail, shopper, and e-commerce.

Skills

Brand marketing

Market research

Digital campaigns

Cross-functional collaboration

Education

Bachelor’s Degree or equivalent

Job description

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Manager, Brand Marketing, OTC supporting Alcon’s Vision Care function, you will be trusted to work on developing and executing strategic marketing plans for Dry Eye & Ocular Health products, conducting market research, and analyzing competitive products to achieve company objectives at Alcon’s Fort Worth, TX location.

In this role, a typical day will include:

• Develop and execute short and long-range portfolio strategies, goals, and objectives for assigned brands and product lines
• Lead development and execution of annual brand plans to achieve sales, market share, and profitability objectives
• Manage Alcon's Contact Lens Care branded portfolios and corporate brand portfolios, driving portfolio strategy, growth initiatives, commercialization, and business performance
• Conduct competitive analysis, consumer research, and market assessments to identify growth opportunities and inform business decisions
• Develop and execute strategic marketing initiatives and collaborate with cross-functional partners throughout the product lifecycle
• Drive integrated consumer marketing campaigns across digital, retail, shopper, and e-commerce channels, where applicable
• Maintain and strengthen brand positioning and equity across product, packaging, and marketing initiatives
• Analyze business performance, market trends, and consumer insights to develop actionable recommendations and growth strategies
• Manage external agencies and lead planning and execution of product launches and key marketing initiatives
• Manage marketing budgets and evaluate investment effectiveness to optimize business performance and return on investment
• Partner with Sales, Finance, Supply Chain, Regulatory, Medical Affairs, Customer Marketing, and Global Marketing teams to achieve business objectives
• Ensure efficient, timely, and accurate reporting of sales, marketing, and business performance metrics
• Comply with all legal, regulatory, and company requirements

WHAT YOU’LL BRING TO ALCON:

Bachelor’s Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)

The ability to fluently read, write, understand and communicate in English

5 Years of Relevant Experience

HOW YOU CAN THRIVE AT ALCON:

• Join Alcon’s mission to provide top-tier, innovative products to enhance sight, enhance lives, and grow your career.
• Alcon provides robust benefits package including health, life, retirement, PTO, and much more!
• Build positive working relationships to achieve positive goals and business objectives

ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [e-mail] and let us know the nature of your request and your contact information.